The following report is by the Wall Street Journal:
Bible sales are up 22% in the U.S. through the end of October, compared with the same period last year, according to book tracker Circana BookScan. By contrast, total U.S. print book sales were up less than 1% in that period.
“People are experiencing anxiety themselves, or they’re worried for their children and grandchildren,” said Jeff Crosby, president of the Evangelical Christian Publishers Association. “It’s related to artificial intelligence, election cycles…and all of that feeds a desire for assurance that we’re going to be OK.”
Cely Vazquez, a 28-year-old artist and influencer who has appeared on the reality TV show “Love Island USA,” recently bought her first Bible – one from the “She Reads Truth” line – at Barnes & Noble.

“I’ve had Bibles that my mom gave me, but I felt I needed my own to start my own journey, that it symbolized I was starting a walk with God,” she said. “I felt something was missing. It’s a combination of where we are in the world, general anxiety and the sense that meaning and comfort can be found in the Bible.”
Bethany Martin, manager of the Faith & Life Bookstore in Newton, Kan., said she is selling to lots of first-time Bible buyers. “They’re looking for hope with the world the way it is, and the Bible is what they’re reaching for,” she said.
Faith & Life’s website offers more than 270 Bibles, including a $95 leather-bound giant-print option and a $7.99 pocket-size New Testament. Others sell graphic novel Bibles, reference Bibles in a rainbow of color options, versions intended specifically for men and teens and early readers, audiobooks, and even one bound in goatskin, priced at $832.50.
In March, President-elect Donald Trump endorsed the “God Bless the USA Bible,” which sells online for $59.99 and isn’t included in Circana BookScan figures. Oklahoma’s education department recently purchased more than 500 of those Bibles for local schools, the Tulsa World reported, referencing copies of purchase orders.
The demand for Bibles is rising despite evidence that the country is growing increasingly secularized.
The Pew Research Center found that about 28% of adults in the U.S. now consider themselves religiously unaffiliated. Yet Bible sales rose to 14.2 million in 2023 from 9.7 million in 2019, and hit 13.7 million in the first 10 months of this year. Readers are also stocking up on related titles that provide guidance, insights and context—even sets of stickers to flag particularly meaningful passages.
Sales of other holy books such as the Hebrew Bible, the Qur’an and the Bhagavad Gita are included in broader categories and aren’t broken out separately by Circana BookScan.
AUTHOR COMMENTARY
As to be expected, mainstream conservative and Christian publications are celebrating this news.
Alex Jones (not the alternative media pundit), CEO of the popular Roman Catholic prayer app Hallow – which was endorsed by Johnathan Roumie, the actor who plays Jesus in the popular interpretative series on the gospels called The Chosen – reacted to this news by calling it a “revival.”
“It feels like a real revival is happening,” Hallow CEO Alex Jones told “The Big Money Show,” as reported by Fox News. “I felt it in my own life. I had fallen away from my faith and came back to it, which is why we started Hallow in the beginning, but we see thousands of people coming to this app and to faith from all different walks of life.”
“I think God is doing something really cool,” he added. “It’s exciting to be a part of.”
Jones recently launched the Pray 25 Advent Challenge on the Hallow app, which encourages users ‘to set aside time each day for God — explaining that prayer is about giving and leading people to a “life of deeper love,”‘ Fox reported.
“It’s not just God trying to make you feel good,” he said. “What he’s trying to do is fill you up with love, let you know that you are loved deeply and beautifully, but then to go share that love with others — especially those who are most in need.”
But as with most things that are called “revival” these days this isn’t one of them.
2 Timothy 4:2 Preach the word; be instant in season, out of season; reprove, rebuke, exhort with all longsuffering and doctrine. [3] For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears; [4] And they shall turn away their ears from the truth, and shall be turned unto fables.
True revival must begin with God’s true word, the King James Bible, at the center of it all. That’s not happening here; it’s mostly new versions and picking which version appeals to them. The WSJ and other legacy media publications prove why these evil book and bible publishers constantly are updating and revising their own new versions, copyrighted, and marketing them dozens of different ways: it’s all about MONEY.
And so now that people are getting scared about the future and looking for some kind of stability, Satan is right there to deceive a whole lot more people in the process with watered down versions that skewer key doctrines and take lukewarm attitudes against sin and righteousness, and fail in accurately predicting prophesy that we are actively seeing play out right before our eyes.
Nevertheless, Lord willing, I hope there are those that are genuinely seeking the truth and God does lead them to the KJB, so that they may read and know and have assurance that they can be saved.
1 Peter 1:23 Being born again, not of corruptible seed, but of incorruptible, by the word of God, which liveth and abideth for ever. [24] For all flesh is as grass, and all the glory of man as the flower of grass. The grass withereth, and the flower thereof falleth away: [25] But the word of the Lord endureth for ever. And this is the word which by the gospel is preached unto you.
SEE: The Sad Vanity Of This Life, Working And Eating To Never Be Fulfilled
The Forgotten Verses Of Salvation
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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Satan is hard at work, working overtime, from this boom in sales of false bibles to that Roman Catholic gnostic new age prayer app Hallow, and another fake revival to boot, he is preparing the masses to receive the coming Antichrist.
1 Now we beseech you, brethren, by the coming of our Lord Jesus Christ, and by our gathering together unto him,
2 That ye be not soon shaken in mind, or be troubled, neither by spirit, nor by word, nor by letter as from us, as that the day of Christ is at hand.
3 Let no man deceive you by any means: for that day shall not come, except there come a falling away first, and that man of sin be revealed, the son of perdition;
2 Thessalonians 2:1-3
Those verses debunk this whole revival illusion. Every period it’s the same thing: revival this revival that; and yet the bars and strip clubs are still in business, the porn sites are only growing in both quantity and memberships, profanity continues to spew, sex perversion continues to spread, and a bevy of crimes are plaguing the streets.
Amen brother.
Yes, we’re seeing this in the UK as well.
Like a train wreck coming, everything is accelerating towards the time of Jacob’s trouble, although most are still ignorant of course.
2 Thessalonians 2:9-12
9Even him, whose coming is after the working of Satan with all power and signs and lying wonders,
10And with all deceivableness of unrighteousness in them that perish; because they received not the love of the truth, that they might be saved.
11And for this cause God shall send them strong delusion, that they should believe a lie:
12That they all might be damned who believed not the truth, but had pleasure in unrighteousness.
Same ole song and dance, love, love, love, let’s love our fellow man, the spark of divinity in everyone.
“Jesus told us to love our neighbor” , yes but that’s the 2nd commandment and they all forget the 1st commandment:
Mar 12:29 And Jesus answered him, The first of all the commandments is, Hear, O Israel; The Lord our God is one Lord:
Mar 12:30 And thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind, and with all thy strength: this is the first commandment.
Mar 12:31 And the second is like, namely this, Thou shalt love thy neighbour as thyself. There is none other commandment greater than these.
And the main thing: Rom 3:23 For all have sinned, and come short of the glory of God;
Ephesians 4:15 But speaking the truth in love, may grow up into him in all things, which is the head, even Christ:
Truth and Love cannot be separated.
1 John 3:18 My little children, let us not love in word, neither in tongue; but in deed and in truth.
Revelation 20:4 And I saw thrones, and they sat upon them, and judgment was given unto them: and I saw the souls of them that were beheaded for the witness of Jesus, and for the word of God, and which had not worshipped the beast, neither his image, neither had received his mark upon their foreheads, or in their hands; and they lived and reigned with Christ a thousand years.
Beheaded for the word of God. The new versions are Satanic. And God will never let his words pass away. (Matthew 24:35) He will keep and preserve them FOREVER. (Psalm 12:6-7) (Psalm 146:6) His truth endureth to all generations. (Psalm 33:11) (Psalm 100:5)
One issue is that people have this misconception that a revival means going to the church buildings for a good ole worship America session followed by hotdogs and football at the end of it, while giving the Lord a token hymn and maybe a few verses from his word.
The reality is that a Revival would be a national judgement. They’d be a hard look at the nation. The youth weeping over the sins they allowed themselves to partake in, the elders weeping at all the destruction they allowed and themselves did to each other and the youth. People weeping over all the time they’ve wasted.
That of course only applies if it’s a national revival. A local revival might be fantastic for the area, but would face issues of it’s own. The people now crying and cheering over these false revivals would certainly decry a true local revival.
Good article. It shows people know something is wrong and are nervous, but they’re buying a “bible” for comfort that fits their lifestyle choice. Perhaps one that is not too “harsh” or “judgmental”. We KJB believers know, we need to conform to God and not have God conform to us, and the only way to do that is to read His one and only book, the KJB. Without the KJB you don’t have much that you can grow with, as the other versions are faith KILLING books by design (garbage to be precise). Their purpose, in my opinion, is to murky things up and create doubt, so one can never truly know for sure, if what they are reading, is indeed the words of God. Thank God the KJB is for sure, with no doubt, the 100% pure written words of the LORD, preserved through the ages just like He said he would (Psalm 12:6-7). The one and only book God gave for us today. Any other “bible” is a cleverly concocted scam put together by the enemies of God, greedy (copyright) filthy men and women (lesbian on the NIV revision board, Catholic Cardinal, liberals, etc), who couldn’t care less about the truth, but only want to keep their power in this fallen wicked world. They have their reward now. They will pay dearly in the life to come. If you go against God you will lose with no exceptions. Amen and Amen. May God Bless us as we read the pure words of our Lord and Savior Jesus Christ in his book, the King James Bible.