The following report is from AgFunder News:
Vence, a US startup that offers ‘virtual fencing’ for ranchers using regenerative ag practices, has secured funding from the venture arms of two major corporates: Merck & Co and oil and gas giant Shell.
Adding “a few million” dollars to Vence’s earlier $12 million Series A round, the deal will also see the San Diego-based startup partner with both investors to scale and improve its offering, according to CEO Frank Wooten.
Born in 2016, Vence fits wearable collars to cattle to help ranchers rotationally graze their herds without investing in physical fences – a major cost component for livestock farmers looking to transition to regenerative agriculture.
Rotational grazing – or holistic planned grazing – attempts to mimic the natural movement of herds across land whereby they frequently occupy and vacate new pasture, fertilizing and promoting grass growth on the ground they’ve just left and not over-grazing it. Research and real-life examples have shown these methods are able to regenerate grasslands, encourage the development of high-quality pasture, and sequester carbon from the atmosphere.
The last of these is of particular interest to Shell, for obvious reasons: the company has enormous Scope 1 and 3 emissions to offset under a target of being net-zero by 2050 or sooner.
In 2020, Shell launched its ‘nature-based solutions‘ business to “invest in forests, grasslands, wetlands, and other natural ecosystems around the world to reduce emissions and capture more [carbon] while benefiting biodiversity and local communities.” As part of that initiative, Shell acquired Select Carbon, an Australian company that helps farmers and other landowners to generate and sell carbon credits from practices like rotational grazing.
According to Wooten, that acquisition revealed the potential for rotational grazing to enable large-scale carbon sequestration; and that, in turn, led Shell to Vence.
Our technology eases the adoption of rotational grazing for ranchers. The main challenge of adopting rotational grazing techniques is the additional expense for fencing and additional labor, which is about 30% of total costs for a livestock farm.
He told AFN.
While increasing productivity for livestock farmers was and still is the main focus for Vence – which views rotational grazing as a means to generate better returns from improved grass growth, soil health, and stocking numbers – its technology is now producing a data byproduct, or “data fume” as Wooten described it. This can be used for generating carbon credits as well as traceability applications.
And that’s where Merck Animal Health comes in. Following its 2019 acquisition of Antelliq, it’s the owner of Allflex, the biggest animal tracking business in the world with over 10 million RFDI devices worldwide – predominantly on dairy cattle. Wooten said that Merck and Vence will look at how they can integrate their technologies to track the source and sustainability of any animal as it moves through the supply chain.
Later iterations of Vence’s technology are likely to add animal health and welfare monitoring capabilities, he added.
Vence is used on 25 farms across the US and Australia, and aims to quadruple its footprint with 40,000 devices deployed by the end of this year.
Shell invested via Shell Ventures and Merck through its Merck Animal Health Ventures unit.
AUTHOR COMMENTARY
When I read this, I was not surprised but a bit disappointed. Regenerative ranching is a positive for the environment, and the quality of the meat is very high because it is forcing carbon into the ground, thereby increasing nutrient density. I coverd more on this in a separate report: New Study Claims That Developed Nations Who Adopt A Plant-Based Diet Will Have A ‘Double Climate Dividend’
But, we all know what this is leading to:
[1] Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; [2] Speaking lies in hypocrisy; having their conscience seared with a hot iron; [3] Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth.1 Timothy 4:1-3
With oil and pharmaceutical giants now swarming in to eventually stop and ruin this venture and practice, because, these sickos also are pushing the 2030/2050 agendas, so meat must go bye-bye for the masses.
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[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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This is so true! And there is a cosmic humanist Jewish & Christian component to it, too, deceiving & drawing many dupes, too, with a quasi-religious resurrection of the old Jesuit reducciones of Bolivia such as the ‘sustainable’ agave farming being done in Mexico. Government and Rome approved. The crowd over at Mercola is quite taken & deceived by that arm of the dialectic working through some ‘Foundation’ with the Blackrock Holding Group front for Rome & the global corporatists ….and as if it were any different than what it purports to ‘replace’.