Meta’s Facebook and Instagram are planning to flood the popular social media platforms with interactive AI-powered bots with the ability to interact with other profiles as if they were real, which in turn will replace real people with fake ones and could proliferate even more confusion and lies spread on these platforms.
In a statement to the Financial Times, Connor Hayes, Meta’s vice president of product for generative AI, Meta expects AI bots will “exist on our platforms, kind of in the same way that accounts do.”
We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do. They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform… that’s where we see all of this going.
Hayes said.
The move builds on Meta’s investment and rollout of its AI Studio last year, allowing users to create AI replicas of themselves that could then interact with other users on the owner’s account’s behalf, and allowing users to interact with these profiles. This innovation, reported by Futurism, ‘quickly became a hotbed of virtual boyfriends and girlfriends.’
SEE: Tens Of Thousands Turn To AI Companions And Partners To Combat Loneliness In Dystopian Reality
Hayes also confirmed that AI Studio will expand to more countries soon, and a big “priority” for Meta over the next two years will be to make interactions with AI more social, the FT reported. And according to a headline by The Wrap, it’s implied that these bots are designed to become new “friends” with actual living users.

But Meta’s haste to deploy fake interactive personas on its platforms will probably result in added confusion and misinformation. Chief marketing officer at talent agency Billion Dollar Boy and former head of Meta’s creator innovations team Becky Owen told the FT in a comment, “Without robust safeguards, platforms risk amplifying false narratives through these AI-driven accounts.”
Meta’s latest announcement has given increased credence to what is called the “dead internet theory,” a theory that a group of people years ago alleged that interest was being rapidly replaced with AI-generated content and personas, and that most of what we see and interact with is AI, and will eventually become near entirely AI. Current research has suggested that already over half of the internet already is AI-generated “slop,” The WinePress reported last year.
AUTHOR COMMENTARY
This has been happening already on all major social media platforms and websites (including The WinePress), where AI bots come into the comment section pretending to be a real person and fill it with spam, and over the last several years I have watched the bots evolve and get a little smarter each year. Some other authors and creators I follow – I have never seen it so bad, where they are regularly being emulated and having scores of fake profiles of them created, pretending to be the actual person. It’s disgusting.
Proverbs 6:3 Do this now, my son, and deliver thyself, when thou art come into the hand of thy friend; go, humble thyself, and make sure thy friend.
Be on your guard and raise your discernment, and quite frankly I would limit your communications on these platforms because at this point you have to assume they are fake, or at least I would anyways.
The internet is quickly becoming no longer a viable option and resource. It seems everything is a lie, everyone is so fake, censorship keeps increasing – so at this pace, as I have said before, we sooner or later are going to have to return to old-fashioned letter-writing…
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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