Science & Technology

AI Can Now Clone Your Personality, Values And Preferences In Two Hours According To New Study, Opens The Door For Scammers

November 25, 2024
by Jacob M. Thompson
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“If you can have a bunch of small ‘yous’ running around and actually making the decisions that you would have made—that, I think, is ultimately the future,” said the lead researcher.

A new paper published by researchers from Stanford and Google DeepMind reveals that an AI model can create a virtual replica of your personality and behavior from a two-hour interview that covers a plethora of topics about your life and beliefs, proving that AI can, within reason, create fairly accurate deepfake agents or “digital twins” to accomplish tasks at the behest of the individual. However, this research reveals how easily this extracted information can be used for malicious intent.

The research team recruited 1,052 participants who differed by age, gender, kindred, region, education, and political leanings. They were each paid a maximum of $100. Using AI models, the researchers were able to mimic the personalities of the participants. Participants and the newly created AI agents completed a number of personality tests, social surveys, and logic games, twice over two weeks apart.

The AI replicas were accurate 85% of the time compared to its living counterpart.

Joon Sung Park, a Stanford PhD student in computer science who headed the research, said in a comment:

If you can have a bunch of small ‘yous’ running around and actually making the decisions that you would have made—that, I think, is ultimately the future.

MIT Technology Review provided some of the other reasons why these agents would be helpful:

In the paper, the replicas are called simulation agents, and the impetus for creating them is to make it easier for researchers in social sciences and other fields to conduct studies that would be expensive, impractical, or unethical to do with real human subjects. If you can create AI models that behave like real people, the thinking goes, you can use them to test everything from how well interventions on social media combat misinformation to what behaviors cause traffic jams. 

Such simulation agents are slightly different from the agents that are dominating the work of leading AI companies today. Called tool-based agents, those are models built to do things for you, not converse with you. For example, they might enter data, retrieve information you have stored somewhere, or—someday—book travel for you and schedule appointments. Salesforce announced its own tool-based agents in September, followed by Anthropic in October, and OpenAI is planning to release some in January, according to Bloomberg. 

The two types of agents are different but share common ground. Research on simulation agents, like the ones in this paper, is likely to lead to stronger AI agents overall, says John Horton, an associate professor of information technologies at the MIT Sloan School of Management, who founded a company to conduct research using AI-simulated participants. 

“This paper is showing how you can do a kind of hybrid: use real humans to generate personas which can then be used programmatically/in-simulation in ways you could not with real humans,” he told MIT Technology Review in an email. 

But this research also reveals just how easy it is to steal people’s personas and use this information for shady purposes such as deepfakes and scams, as noted by MIT and Tech Radar.

Read more about the project here.

AUTHOR COMMENTARY

In May of this year I wrote about how there are a number of tech start-ups that are starting to create digital twins of extracted personality traits and values from people, and are then sold and used in corporate workspaces to replace different forms of traditional work; such as replacing fashion and clothing modeling from AI-cloned people, surveys, trends analysis, and medical health repositories to help track and treat diseases, and so on. SEE: AI Is Now Creating Digital Twins Of Your Personality And Habits, Sold For Profit And Replacing Workers

AI digital twins and agents are indeed the future, according to the heads of these big-tech titans, something The WinePress has noted in other similar reports this year:

Moreover, I have little doubt that this emulated information will indeed be tokenized and represented as a tradable derivative asset on a blockchain, which is what entities such as the Bank of International Settlements (BIS), BlackRock, the International Monetary Fund (IMF), the World Bank and others want and are hastily working on.

Tokenization: The New World Order Monetary System To Digitize All Assets And Nature, Including You

Nehemiah 5:8 And I said unto them, We after our ability have redeemed our brethren the Jews, which were sold unto the heathen; and will ye even sell your brethren? or shall they be sold unto us? Then held they their peace, and found nothing to answer.

[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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