A new artificial intelligence algorithm has generated concern on social media, after a fake ad featuring a hyper-realistic young woman sitting a car ranting about men’s hygiene gained attention.

This ability to create lifelike videos comes courtesy of a company called Arcads. According to the company’s website, “Arcads is an AI-powered tool that transforms text into high-quality, emotionally resonant video ads. It uses advanced AI algorithms to generate authentic, realistic videos, all from the input text you provide.”

“The AI presenters in the videos are designed to appear realistic and engaging,” the company says. However, as noted by some users on X, the videos rely on real people. For example, as seen with the woman in the video above, she is real and her name is Ariel, and she can be contracted for hire on Fiverr. Arcads has the licensing rights from these people to use their likeness. This is explained in the company’s terms of service.

Arcads uses footage of the submitted user models and creators can then upload custom scripts for the models to speak.

a demo of Arcads

FRESHR offers on the Platform a catalogue of videos made by different creators (the “Creators”) in different environments, each with its own particularities (the “Video Models”). FRESHR offers it Customer the option of uploading a script (the “Script”) to the Platform in order to create a final video (the “Video”) which, on the basis of the Video Model chosen, integrates the script, in particular by making the lip-sync and cloning the voice with that of the Video Model Creator or another Creator.

The company says. FRESHR is a french simplified joint-stock company (“Société par Actions Simplifiée”), registered under number 832 905 327 with the Registry of Trade and Companies of Rouen, whose head office is located at 27 Rue Alfred Kastler, Mont Saint Aignan, 76130 France (“FRESHR”).

Another example of what Arcads can be used for:

Tutorials are beginning to crop up online instructing prospecting users how to make their own.

In January The WinePress highlighted how firms and other end-users are now creating hyper-realistic models to promote products and companies. SEE: AI Models Are Now Generating Thousands Of Dollars Monthly, Now Becoming Growing Trend

Last month OpenAI debuted Sora, an AI video generator that curates very realistic videos from a basic text prompt.


AUTHOR COMMENTARY

The righteous is more excellent than his neighbour: but the way of the wicked seduceth them.

Proverbs 12:26

Though the audio on these videos are easy to tell its scripted, the AI that companies and people are now being allowed to play with has become very realistic, and therefore, friend, you need to heighten your awareness to these things.

Sure, the people in this consented, but what happens when someone steals footage of someone else without their permission, and has AI models of them saying and doing all sorts of things?


[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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