Vegan food company Oumph! based in Sweden recently recently earned a silver medal for their faux meat patty that was hyped up as having the taste of ‘human meat.’

I am incredibly proud of this award and the great teamwork behind it! Our mission is to change how people eat, and it is our duty to use creativity as a tool to make this change happen. As a small brand we need to be bold and ready to push some boundaries to break through, and I think this campaign is a good example of us doing just that.

Henrik Åkerman, Global Brand Leader at Oumph!, said

According to the company’s press release published on June 23rd, Oumph! enter its burger into the Cannes Lions Festival – a competitions that judges creative brand building through experience and customer engagement. Oumph! was amongst over 1,900 different entries.

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The company began their campaign on the eve of Halloween in 2021, where they asked residents of Stockholm to try their fake meat touted as both tasting and looking like human flesh.

https://www.youtube.com/watch?v=CPdmWTLh45o

‘By creating this special edition burger Oumph! wanted to prove that it is possible to produce plant-based products that taste like any meat and are exciting to try,’ the company wrote in their press release.

Developing a plant-based burger that tastes of human meat was exciting, and a little bit scary, and then for this campaign to win in Cannes is incredibly exciting! We developed this burger in no time as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plants.

Anders ‘Ankan’ Linden, Oumph! Co-founder, Corporate Chef and Head of Innovation
https://www.youtube.com/watch?v=ivOFDdVJeiA

The company partnered with LOLA MullenLowe from Madrid, Spain, to help create the company’s ad campaign.

The bravery of launching a risky idea that is 100% on brand is always rewarded. First, for the audience and second, but no least, for the industry. The plant-based category is at its peak, it seems like every day a new brand pops up. And as a small Swedish challenger brand, Oumph! had to convince meat-lovers, vegetarian or not, that their plant-based products can in fact replicate the taste of any meat.

A claim most are tired of hearing and even more tired of being disappointed by. And of course, a solution was to make a tasty plant-based human meat burger.

Tomas Ostiglia, Executive Creative Director at LOLA MullenLowe said

Oumph! says their patty consists of soy, whey protein, mushrooms, plant-based fats, and a “mysterious spice mix.”


AUTHOR COMMENTARY

[18] As a mad man who casteth firebrands, arrows, and death, [19] So is the man that deceiveth his neighbour, and saith, Am not I in sport?

Proverbs 26:18-19

Of course, ‘it’s all one big joke to get your attention.’ This is the same sales pitch all the other pretend cannibals I’ve reported on have said.

I’ve said it before and I’ll say it again: the future of these fake meats are not the end goal: “normalized cannibalism” will be the future, and that is what the masses will be fed in their smart cities where they will “own nothing and be happy;” to help ‘lower the carbon footprint’ of course.

[1] Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; [2] Speaking lies in hypocrisy; having their conscience seared with a hot iron; [3] Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth.

1 Timothy 4:1-3

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The Guardian Is Now Encouraging People To Save And Donate Their Pee For Farmers Amidst Fertilizer Shortages

New Study Reveals That Plant-Based Meats Are Way Less Nutritious And Have A Hard Time Being Digested

Scientists Develop Lab-Grown Breast Milk And Other Technologies To Track Farming. *Update*


[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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14 Comments

  • Okay…first of all how to they even know what “Human Meat” taste like? Second, utterly disgusting! Third, some secret ingredient you can not tell the world? Now I wonder what ever that could be?

    Also note the rather creepy imagery in the youtube video.

  • This is spine tingling. “Tastes like human flesh,” this is going to condition the world to accept cannibalism as the norm – and with the famine and major food shortages in the near future, people are going to resort to eating their children, grandchildren, parents, grandparents, spouse, or just a random person who, unless he fights back and runs away, he’ll be next on the menu.

    I bet they know what human flesh tastes like: because the head or even elitists that create this, to get the power they have they’ve done things that even our own nightmares can’t comprehend! The nightmares and night terrors we’ve suffered maybe still suffering are the Care Bears compared to the horrors they’ve committed – selling their souls is just part of it.

  • No wonder all the zombie propaganda the last 10 to 15years. They are preparing everyone to be starved unless they eat other people

  • How do they know it taste like human meat?Have they ate human meat?YUCK!!They are trying to get people to turn into cannibals.

  • I think I would rather eat bugs over that garbage!
    My sister has been trying to get me to eat that junk.

  • Same spirit as those given over & possessed at the LGBTQP+ PRIDE events screaming ‘Burn and eat babies’ over and over and over again. Delusion bringing judgment. Babylon to be cast down with violence as a millstone, exhibiting no natural affection & sacrificing, merchandising even the most innocent & the souls of men.

    • It leaves me wondering if some of these so ambitious & sold out to illegitimate gain at any cost have been initiated into the eating of the flesh of men & sacrificed babies. A precursor to what’s coming at the perverse, out-of-place Temple in Jerusalem & with its sacrificial system & feasts. Tel Aviv is already the Sodom of the Med, & Jerusalem began its pride parades, marches & recognitions a few years back.

      Da 11:37 Neither shall he regard the God of his fathers, nor the desire of women, nor regard any god: for he shall magnify himself above all.
      Da 11:38 But in his estate shall he honour the God of forces: and a god whom his fathers knew not shall he honour with gold, and silver, and with precious stones, and pleasant things.

  • CHRISTIANS ARE STUPID CULT MEMBERS BLIND CHAOTIC FOOLS YOUR GOD IS YALTABAOTH THE RAPIST BEAST YOU ARE NOT TO EAT ANIMALS 1ST FOOD LAW
    I AM THE ONE ACTS 17:31 APPOINTED TO JUDGE THE WORLD FOR THE CHRIST SON OF BARBELO

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