Impossible Foods To Slash Their Prices Again In Order To Undercut Meat Prices

The following report is from Market Crumbs:

Just last month Impossible Foods announced it would slash prices for foodservice distributors in the U.S. by an average of approximately 15%, marking the second such move over the last year.

Our stated goal since Impossible Foods’ founding has always been to drive down prices through economies of scale, reach price parity and then undercut the price of conventional ground beef from cows. Less than a year ago, we cut foodservice prices by 15%. Today’s price cut is just the latest — not the last — step toward making the food system sustainable. Stay tuned.

Dr. Patrick O. Brown. Impossible Foods CEO and founder

Impossible Foods didn’t take long to reveal its latest price cut, announcing yesterday it’s slashing suggested retail prices by 20% for grocery stores throughout the U.S. The latest price cut takes Impossible Foods’ suggested retail prices for its namesake Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package.

The company announced some impressive growth numbers for the Impossible Burger, revealing it’s now available in about 17,000 grocery stores across the U.S., marking a more than 100X increase over the previous twelve months. Impossible Foods also revealed that production at the company’s facility in Oakland and at multiple plants owned by co-manufacturing partners has jumped sixfold since 2019.

All of this has led to sales hitting an all-time high at the expense of animal-derived products. According to analytics company Numerator, for each $1 spent on Impossible Burger at U.S. grocery stores, 82 cents comes at the direct expense of animal-derived foods, compared to 72 cents per each $1 in September 2020.

Our plan is to reverse global warming and halt our planet’s extinction crisis by making the food system sustainable. To do that, we need to make meat better in every way that matters to consumers—taste, nutrition, convenience and affordability.

Patrick O. Brown

If you’re wondering if Impossible Foods will continue to cut prices to reach its goal of reaching price parity, Brown continues to make it clear they will.

With economies of scale, we intend to keep lowering prices until we undercut those of ground beef from cows. Today’s price cut is merely our latest — not our last.

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AUTHOR COMMENTARY

[1] Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; [2] Speaking lies in hypocrisy; having their conscience seared with a hot iron; [3] Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth. [4] For every creature of God is good, and nothing to be refused, if it be received with thanksgiving: [5] For it is sanctified by the word of God and prayer.

1 Timothy 4:1-5

Impossible Foods is another fulfillment of Bible prophecy. These groups absolutely detest meat so much, they create something to mimic it, and continue to force their prices down lower so everyone will buy their products. Meanwhile actual meat will continue to inflate as it has been for many years, but the draconian lockdowns have have caused meat shortages and ballooning prices for less product.

In our report discussing the dystopian future of Agenda 2030 – this future describes real meat being a luxury item and no longer a mainstay for the average family at the dinner table. Impossible Foods is helping to further that goal forward.

I’ll stick to God’s creation, thank you very much. And if meat prices reach absurdity (as they have been in 2020 and continuing), then you might consider having to learn how to hunt and get meat that way.

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