“To help with the flow of customers, there will be digital check-in screens for mobile order customers to scan in their order with a unique QR code, another staple of the COVID-19, touchless era.”

The following report is from Yahoo Finance:

Taco Bell (YUM) is stepping into the future latest restaurant design.

Dubbed “Taco Bell Defy,” the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. The location is expected to debut in Brooklyn Park, Minnesota, but won’t actually open its doors until the summer of 2022.

According to the company, the new design concept was developed by Minneapolis-based Vertical Works, and includes a drive-thru experience with four lanes. Drive-thru has become a major staple of pandemic-era dining experience that’s been embraced by Starbucks (SBUX), Dunkin Donuts, and other food chains.

Three of those lanes will be solely dedicated to mobile or delivery order pickups made on the Taco Bell app, or via third-party deliver services.

 A customer orders at a Taco Bell digital kiosk inside the first digital-only U.S. cantina location at Times Square in New York City, U.S., April 14, 2021. REUTERS/Shannon Stapleton
A customer orders at a Taco Bell digital kiosk inside the first digital-only U.S. cantina location at Times Square in New York City, U.S., April 14, 2021. Courtesy: REUTERS/Shannon Stapleton

The 3,000 square-foot restaurant design is roughly equal to the existing footprints of Taco Bell locations, but is expected to see higher foot traffic. To help with the flow of customers, there will be digital check-in screens for mobile order customers to scan in their order with a unique QR code, another staple of the COVID-19, touchless era.

The food order chain will be routed through a sophisticated system that includes two-way audio and video technology to chat with the employee in a contactless manner. In addition, the kitchen itself will be completely elevated in order to “optimize and streamline operations” for the benefit of the both the employees and customers, according to the company.

See the source image

To bring this concept to life, Taco Bell will also lean on its 35-year partnership with Border Foods, one of the largest, privately held Taco Bell franchisees in America.

Citing the 2015 innovation of Taco Bell Cantina, which is popular in certain urban markets, the company hinted that the Brooklyn Park concept could soon make its way to other markets.

Partnering with our franchisees to test new concepts is a huge unlock of learning for us. What we learn from the test of this new Defy concept may help shape future Taco Bell restaurants.

Mike Grams, Taco Bell’s President and Global COO in the release.

AUTHOR COMMENTARY

Two points:

Firstly, the obvious inching closer to a cashless and biometric society is prevalent once again. These type of integrations and “innovations” is what was explained in detail in our report explaining why the nation of Sweden did not lockdown.

The REAL Reason Sweden Did Not Lockdown

[16] And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: [17] And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name. [18] Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six.

Revelation 13:16-18

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Secondly, as pointed out in this report, this trend that will continue forth – commercial real estate is dead, and because the masses have now been programmed like robots to isolate from each other and stand on the floor sticker (that will magically save them from a non-isolated virus). Therefore, no need to spend the extra money on more floor space and staff.

Convenience, depending on the context, can be a good or be thing. In one sense, it means ‘proper.’ In the other sense, it is being a sluggard and a glutton: improper.

[7] Two things have I required of thee; deny me them not before I die: [8] Remove far from me vanity and lies: give me neither poverty nor riches; feed me with food convenient for me: [9] Lest I be full, and deny thee, and say, Who is the LORD? or lest I be poor, and steal, and take the name of my God in vain.

Proverbs 30:7-9

And even as they did not like to retain God in their knowledge, God gave them over to a reprobate mind, to do those things which are not convenient;

Romans 1:28

[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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