“It’s Up To You:” The Latest Wave Of Propaganda

The new short phrase for this new campaign is titled, “It’s Up To You.”

The WinePress has been documenting that vastly growing numbers of people and nations are becoming even more hesitant to receiving the vaccine. From the military, frontline workers, health care workers, prison guards, and many other civilians. Just recently even more health care workers are reported being skeptical of the vaccine and have chosen to pass on it. Just yesterday we reported that almost two dozen nations are suspending the Johnson & Johnson vaccine.

Recognizing this hesitancy, the CDC and the AD council has teamed up to advocate the vaccine.

The new campaign utilizes television, radio, banner, and online video advertisements. They are translated into both English and Spanish. Additionally, GetVaccineAnswers.org was created to answer questions surrounding vaccines, and quench any potential fears and “conspiracy theories.”

Tara Kirk Sell, PhD, senior scholar at the Johns Hopkins Center for Health Security in Maryland, tells Verywell this:

I am really excited about this campaign. While I don’t think it will miraculously fix the problem of the communication failures and spread of misinformation and disinformation over the past year, I am hopeful that it will help move people who are hesitant towards getting a vaccine.

I don’t really know that another website is going to be able to address the range of vaccine hesitancy concerns.

While I think the initiative is great, we need to see trusted people in these communities take it a step further to bring vaccination up as a topic of conversation, address concerns—which are fair for people to voice—and talk through how the vaccine is safe and can help us move forward to get back to all those things we want to do.

If this [campaign] is as good as Tips from Former Smokers, I’d be pretty happy. While we need it to move the needle on more than 100,000 people, [based on] the number of people who quit smoking from that campaign, I think this campaign can do it.

We still need help from public health, community leaders, and every person who has had a vaccine or wants one to spread the message that these vaccines are the path back to what we have missed over the past year. We need adult children to talk to their parents, we need pastors to talk about it at church, we need everyone to lend a hand and have that conversation.

I’ve only seen the initial video spots and messages so I think we will need to see how much it is able to penetrate into everyday life, but I’m glad to see this big effort. Time will tell how it measures up.

Tara Kirk Sell

Others additionally told Verywell this too:

I can appreciate that the campaign is focusing on actions that an individual can take, to indicate that everyone should play a part and must play a part in this pandemic to protect communities.

I appreciate that it has a call to action. People must feel as though they can do the action, or have self-efficacy and believe that the action is effective, or response efficacy. They must also believe there is a threat to nudge them to act. I think the key is to identify trusted messengers that recommend doable actions so that people feel like they can do something to protect their loved ones and communities.

Rupali Limaye, PhD, MPH, director of behavioral and implementation science for the International Vaccine Access Center at the Johns Hopkins Bloomberg School of Public Health in Maryland.

This is a comprehensive effort on behalf of Black health care workers across the country, to ensure every Black person in the United States has the credible information they need to make this critical choice. It is time for us to have a conversation, between us and about us.

Rhea Boyd, MD, MPH, a pediatrician and public health advocate, who co-developed the project with KFF and the Black Coalition Against COVID, said in a press release.

As mentioned, the AD council has created many different means of advertising. Here are some of the videos that are being advertised on the internet and television networks:

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AUTHOR COMMENTARY

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in the mind constantly and unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

The purpose of propaganda is not to provide interesting distraction for blase young gentlemen, but to convince, and what I mean is to convince the masses. But the masses are slow-moving, and they always require a certain time before they are ready even to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them.

At first the claims of the propaganda were so impudent that people thought it insane; later, it got on people’s nerves; and in the end, it was believed.

Mein Kampf

The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts. all effective propaganda must be limited to a very few points and must harp on these slogans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely cancelled out.

Thus we see that propaganda must follow a simple line and correspondingly the basic tactics must be psychologically sound.

Mein Kampf

Think of the press as a great keyboard on which the government can play.

Joseph Goebbels

For more quotes and their application, check out our report “The New Nazi Youth.”

Looks like more of our tax dollars that were initially invested by the Trump administration are being spent again to scare people into getting the vaccine. As we said in that report, when more of the propaganda comes out, those on the rightwing will blame Biden and Democrats for spreading fear; but Trump helped fund a lot of it.

As we have been reporting, the media is forced to respond to the growing skepticism of those rejecting the vaccines. Fauci, for example, has continually been pushing this narrative that if we do not get vaccinated and reach herd immunity, then we can never truly get our “normal lives” back. Therefore, “It’s up to us” to get vaccinated to get our freedoms back that THEY TOOK AND THE PEOPLE IDLY LET THEM TAKE THEM!!

Prior to this new fear campaign, the AD council also released a 30 second ad with popular movie characters reedited wearing face masks. It depicts characters such as the Joker, Wonder Woman, Harry Potter, and many others wearing masks. They showed a scene that made me laugh: some old black and white film (I think is Citizen Kane, though I do not know or care), where two people are sipping alcoholic beverages, but they have masks on!

WinePress reader, It’s up to you to resist and fight this garbage. These people are getting desperate. The propaganda is backfiring and now they are dumping more money to scare you. DO NOT BUY INTO IT!

[1] A Psalm of David. Blessed be the LORD my strength, which teacheth my hands to war, and my fingers to fight: [2] My goodness, and my fortress; my high tower, and my deliverer; my shield, and he in whom I trust; who subdueth my people under me. [3] LORD, what is man, that thou takest knowledge of him! or the son of man, that thou makest account of him! [4] Man is like to vanity: his days are as a shadow that passeth away. [5] Bow thy heavens, O LORD, and come down: touch the mountains, and they shall smoke. [6] Cast forth lightning, and scatter them: shoot out thine arrows, and destroy them. [7] Send thine hand from above; rid me, and deliver me out of great waters, from the hand of strange children; [8] Whose mouth speaketh vanity, and their right hand is a right hand of falsehood.

Psalms 144:1-8

For God hath not given us the spirit of fear; but of power, and of love, and of a sound mind.

2 Timothy 1:7

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