You’ll own nothing and be happy.

Auto manufacturers are increasingly shifting towards a subscription-based model for many core and basic features that come equipped into the vehicle. Features that drivers normally receive automatically after they purchase the vehicle are now hidden behind paywalls.

Last year, The WinePress reported on how Mercedes-Benz is forcing owners to purchase a monthly subscription to access additional horsepower that’s already installed into the cars.

BMW is another brand doing something similar. The British car company is, for example, charging owners a subscription fee to get access to the high beams. The subscription options cover 10 euros for a month, to 200 euros for unlimited use.

Here are some examples for owners who screenshotted the paywall:

Popular YouTuber Louis Rossman, a tech repairman and right-to-repair advocate, has reported on other instances of BMW doing this with things such as heated seats and heated steering wheels.

After receiving plenty of backlash, BMW eventually backed off on their heated seat subscription. The company will still be using subscriptions for a number of other functions.


AUTHOR COMMENTARY

Jeremiah 2:14 Is Israel a servant? is he a homeborn slave? why is he spoiled?

Apparently BMW has been offering a number of these subscriptions as far back as 2020, perhaps even longer.

This is a perfect example of the blatant transition into the “You’ll own nothing and be happy” economic model. Everything is no longer a product it becomes a service; everything is leased, loaned, or a subscription, but no longer actually able to own it outright.

Ford not that long ago filed patents that will allow the vehicle to repossess itself and drive back to the dealer if the monthly payments are not made on time!

Other brands unrelated to cars are doing subscriptions, too. Apple is now also considering making their iPhones and other Apple products subscription-based.

SEE: Adobe Forces Customers To Accept User Agreement To ‘Access Your Content Through Both Automated And Manual Methods’


[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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6 Comments

  • These filthy greedy rich corporate clowns are taking everything too far now. Are they wanting people to retaliate against them or something ..???…

  • Thank you Jacob, your efforts have helped us greatly over the past few years relating scripture to the world around us. You are a blessing to us with your work and we are very grateful.

  • Unspeakable gift…….yeah right. God created humans. BIG mistake. We are a virus on this world, the only TRUE pandemic. We destroy everything around us in order to survive. Then we move on to destroy another pristine area and so on endlessly until soon there will be nothing left.
    With humans eradicated from the beautiful world, true sustainability will return and thrive. The non-human life forms that are always in the way of human viral actions can once more life without loss of hatitat, without being experimented on by the virus, without being bred for death so the virus can feed itself.

    Yes, i am a wildlife rescuer, not activist rescuer. animals and even insects are far superior to the homo sapiens life form. As harsh as their lives are, its not as bad as what we do to them.
    We have destroyed so much of their habitat, we now have to kill to control populations that once had natural checks and balances. THE DIRTBALLS WHO HUNT THEM CLAIM THE STANDARD ABSURD GOVERNMENT TALKING POINT THAT HUNTING HELPS “CON”SERVATION. Without humans destroying all their land so coyotes and other wildlife are forced into populated areas where they are considered a “nuisance, when elephants charge and kill in Africa because they have memories of humans harming them, when orcas are called “killer whales” when they are not even whales and the corrupt money hungry non profits (except for their profit pockets) call them “killer whales” and one blocked me when i asked why they don’t tell people they are not whales and they are not killers any more than other wildlife, etc., etc. etc. you have to critically think

    What so called “GOD” as you put it creates a world where you have to kill to survive. what God creates a foul virus called homo sapiens that destroys everything including itself. This “GOD” must be a SADIST to create such a horror for the life on this planet. Its the work of a psychopath.
    Animals are better than humans.

    Take the massive betrayal of trust by the Homo sapiens who use dogs to take bullets for them when the human knows its life is at stake, but the dog does not. the dog thinks its a game. Then the vile government humans stage somber funerals and fake processions for the dogs that are shot because they cop is too chickensh*t to risk the bullet. The ceremonies are brain washing. Cops think the dogs are part of their families and the dogs are loyal to them. I’ve seen it numerous times when cop groups get together with the dogs at the large veterinary specialty practice I use. All that lovy dovy is total Mind F**K of the cops. Same with the military. its the ULTIMATE BETRAYAL OF THE DOG WHOSE LOYALTY IS ABSOLUTE AND WHOSE TRUST IS ABSOLUTE. IT MAKES ME SICK AND COPS I CONFRONT ABOUT THIS DON’T LIKE IT. WELL, SCREW THEM.

    YEAH, HUMANS ARE AN UNSPEAKABLE GIFT AS THE PRIOR COMMENTER STATES. UNSPEAKABLE SAYS IT ALL. GO AHEAD AND BASH ME WITH YOUR PROGRAMMED THINKING PATTERNS. I DO NOT CARE. BEEN RESCUING DOMESTIC AND WILDLIFE CRITTERS FOR OVER 30 YEARS, I HAVE SUED AND BEAT LARGE GOVERNMENT AGENCIES OVER ANIMAL CRUELTY AND HAVE MORE TO GO. YOU WANT THE VERY WORST BOTTOM OF THE CESSPOOL VERSIONS OF HOMO SAPIENS. CHECK YOUR LOCAL GOVERNMENT OFFICES AT ANY LEVEL FROM COPS TO THE WHITE HOUSE. ALL THE SAME EVIL. THEN THE BRAIN DEAD HUNTERS WHO THINK THEY ARE HELPING CONSERVATION. I HAVE MADE MY POINT,. I AM NOT AN ACTIVIST WAVING SIGNS OR OTHER CRAZY STUFF. SPEND MY OWN MONEY AND SAVE ANIMALS WHOSE ALTERNATIVE IS DEATH AT THE HANDS OF HUMANS. ITS A SIDE OF LIFE YOU WILL LIKELY NEVER WANT TO SEE BECAUSE THE HORROR IS OVERWHELMING. SO LIVE IN YOUR BUBBLES AND THINK WHAT YOU WANT.

    • Romans 1:24 Wherefore God also gave them up to uncleanness through the lusts of their own hearts, to dishonour their own bodies between themselves: [25] Who changed the truth of God into a lie, and worshipped and served the creature more than the Creator, who is blessed for ever. Amen.

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