In a huge sign of the plant-based industry’s potential amid middling returns, the world’s largest dairy company has made a move into the non-dairy space with a new brand.

The following report is by Green Queen:

The Canadian arm of French dairy giant Lactalis, which turned over $31.4B in 2023, has launched Enjoy, a plant-based milk brand skewed towards health-conscious individuals.

The six-strong lineup is unsweetened and high in protein, and comprises oat, almond and hazelnut milks. Each option has 8g of pea protein per 250ml serving, and while they’re not marketed as barista milks, the company suggests it has a “creamy texture that froths nicely”.

Enjoy joins Lactalis’s growing portfolio of dairy alternatives, which include Sensational Soy (which is why there’s no soy milk in Enjoy’s lineup), Lactantia margarine and yoghurt brand Siggi (which has a coconut-based range).

“We are delighted to make a splash with the launch of Enjoy, which only further complements Lactalis Canada’s wide-ranging portfolio of now 20 iconic consumer brands and expands our plant-based offering to Canadian consumers by leveraging our expertise in this dairy-free category,” said Lactis Canada president and CEO Mark Taylor.

The six SKUs comprise plain oat, almond and hazelnut milks, vanilla-flavoured oat and almond variants, and a hazelnut-oat blend.

“As nutritious, high protein, unsweetened beverages, Enjoy responds to a growing consumer demand for plant-based options that taste great and have positive health impacts including non-GMO and gluten-free certification with no artificial colours, preservatives or flavours,” said Nathalie Cusson, general manager of Lactalis Canada’s fluid division.

“What sets Enjoy apart is its uniquely high protein content which consumers are increasingly desiring in their daily diet.”

The plunge into non-dairy will aid Lactalis’s climate goals – as the world’s leading dairy company, its emissions footprint is large. In 2019, its scope 1 and scope 2 emissions alone reached 2.8 million tonnes, but these only make up a combined 5% of the business’s footprint – the remaining 95% comes from indirect scope 3 emissions.

Lactalis plans to halve scope 1 and scope 2 emissions by 2033, compared to that 2019 baseline. However, it hasn’t laid out a specific strategy for scope 3 emissions, instead committing to reaching net zero across its operations by 2050. Emmanuel Besnier, CEO of the Lactalis Group, said in its 2022 sustainability report that the company must “extend our work on our indirect emissions” to more suppliers, and “intensify our efforts to track the risks of deforestation throughout our supply chain”.

In its ESG report for 2023, which came days before the Enjoy launch, the company revealed that it has reduced scope 1 and 2 emissions intensity by 11.2%, and reduced 14,000 tonnes of absolute emissions by reducing its reliance on road transport. Meanwhile, 84% of its packaging was recyclable in 2023, and it aims to increase this share to 90% this year.

Read the rest of the report here.


AUTHOR COMMENTARY

These corporations and elites will not relent in trying to force the vegan slop on the masses, constantly berating real meat and dairy as being unhealthy and bad for the environment.

1 Timothy 4:1 Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; [2] Speaking lies in hypocrisy; having their conscience seared with a hot iron; [3] Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth.


[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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1 Comment

  • “[Emmanuel Besnier], CEO of the Lactalis Group”…… Matthew 1:23 Behold, a virgin shall be with child, and shall bring forth a son, and they shall call his name Emmanuel, which being interpreted is, God with us. (From the true and only word of God the KJV Bible) it’s funny how Satan’s people pervert God’s blessed word.

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