Earlier this week Google announced plans to integrate generative AI into their commonly used search engine, via their Gemini AI model, which they say “Google will take care of the legwork.”

Gemini will quickly curate an answer based on the prompt given in the search engine and generate some answers based on the popular articles out in the ether. “Google will do the Googling for you,” the company says.

The AI model will also allow people to upload a video and Gemini will curate results to troubleshoot an issue or answer a question, for example. “Maybe you bought a record player at a thrift shop, but it’s not working when you turn it on and the metal piece with the needle is drifting unexpectedly,” Google says. “Searching with video saves you the time and trouble of finding the right words to describe this issue, and you’ll get an AI Overview with steps and resources to troubleshoot.”

The announcement has some worried that this will cause publications to lose tons of revenue. Danielle Coffey, the chief executive of the News/Media Alliance, said in a statement to CNN:

This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content.

The little traffic we get today will be further diminished, and with a dominant search engine that’s cementing its market power, we once again have to adhere to their terms. This time with a product that directly competes with our content, using our content to fuel it. This is a perverse twist on ‘innovation.’

Marc McCollum, chief innovation officer at Raptive, which provides services to thousands of only creators and businesses, also said in a statement: “Our initial analysis suggests it will significantly reduce search traffic to content creators’ websites, directly impacting their ad revenue and, by extension, their livelihoods. This change could put the future of the open internet in danger.”

CNN added: ‘The announcement from Google, which newsrooms had expected and expressed worry over in both public and private forums in recent months, is poised to further batter an industry that has been dealt a series of brutal blows — much of it at the hands of Big Tech — over the last several years. It also comes as OpenAI reportedly readies to launch its own A.I.-powered search engine.’


AUTHOR COMMENTARY

Google is not the only browser doing this. Brave, my go-to browser, began doing this months ago and it’s annoying and I never regard it.

Indeed, this will greatly take away from revenue shares from websites – sites and outlets that have already been getting crushed by Big Tech. However, I do not sympathize or pity the major outlets whatsoever, as truly small, independent outlets such as The WinePress are already being censored and shadow-banned, so this makes no difference to me.

Ecclesiastes 10:9 Whoso removeth stones shall be hurt therewith; and he that cleaveth wood shall be endangered thereby.

The major information players are just bellyaching because lying and propagandizing has become less and less profitable; as everything is under a massive consolidation around the world, where everything will be owned by literally only just a handful of mega-monopolies.


[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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4 Comments

  • I’ve noticed this, too, with Brave. But then it’s only grown worse & worse over the years everywhere, so I’ve gotten used to needing to scroll for pages before finding what I’m looking for, if at all. This is why people need to have hard copy of those most important things else they will continue to ‘evolve’ Christianity to merge with their antichristianity as they erase the memory of true communication, plain truth & history.

    As I figured would happen, our mobile home park sold to a layered, bureaucratic conglomerate & those search results remind me of dealing with them…or the medical system etc these days. When we moved here, almost thirty years ago now, it was privately owned & we knew the local owners. They lost the park following 2008 & a lawsuit, & we’ve had several owners since, each a bit less transparent about who they actually were, protecting themselves from any problems or complaints, real communication by layers of middlemen. And each time losing benefits that were part of our original contract which used to include the water, mowing & trash in our rent while the rent went up. We’ve lost all those perks & now pay for all of it along with higher rent, the imposition of more & more rules. Would not recommend such a living arrangement for any young person, no matter how appealing they make it look going in.

    They use scripts & false communication, limiting your speech & choices, true interaction while pounding you with fake-spellcraft speak. They act like you didn’t even answer & just repeat their script, & can’t really make any decisions anyways & only know their immediate superior/manager, not the real owners or rule makers. Their favorite words are ‘common’ & ‘community’ while both are redefined lies, & the whole setup is very elitist, not common and there’s nothing of true free community or association about it. “Equality” is another one: only some folks are more ‘equal’ than others!

    As an example, we can no longer conveniently pay our rent from home by check, or even online from a laptop…but must go out & use a card with a $4 per use payment for the ‘convenience’ of using it in one of their crony businesses, or else use a smart phone ap.

    If you do manage to speak to a real, live person, they tell you how all these things are ‘for your convenience’….when actually the ‘convenience’ is all on the other side, and another way to falsely & self-righteously take the high ground while gouging & spoiling people more and more. That gal must have used the word ‘convenient’ 15 times in a three minute conversation telling me that losing convenience was really convenient, & too bad for you without saying the words.

    Most of them don’t even realize that it’s cultic & craft, slavish…& that they’re part of it & just as enslaved as crony middlemen. They think it’s superior: ‘being professional’ and ‘good people’ and ‘compassionate’ because no one is allowed to disagree or dissent in truth to cause discomfort & possible conviction in either small matters or those of importance: such as the state & end of one’s soul.

    Popular searches of fake conversations won’t bring anyone closer to the truth.

    This scripture in a context of the latter days comes to mind.

    Isa 59:14 And judgment is turned away backward, and justice standeth afar off: for truth is fallen in the street, and equity cannot enter.

    • Kddlporter, thank you for your posts! It’s always a great joy to read the wisdom that the Lord Jesus has given you.

      Sorry to hear about nonsense, pretty much every area of life is becoming more like situation you’re describing (less interaction, more ‘convenience’, dogmatic reliance on ‘smart’ phone apps, etc.).

      Psalm 5:9
      9For there is no faithfulness in their mouth; their inward part is very wickedness; their throat is an open sepulchre; they flatter with their tongue.

      As for search engines, have you tried alternative like duckduckgo? Haven’t used google on a regular, and the one I mentioned seems to give more consistent results.

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