The following report is by Fortune:
The North Face was once a simple one-stop shop for hiking gear. But today, having upped its TikTok game, you’re more likely to spot a Gen Z urbanite sporting its puffer jacket than a countryside trekker.
Now, The North Face is aiming for further approval from the socially conscious cohort by offering customers 20% off if they take a racial inclusion course.
The one-hour-long course called ”Allyship in the outdoors” begins by inviting customers to ask themselves: “How many people of color do you see on the slopes, on the hills or on the trails?”
Later in the module white customers are told that the great outdoors isn’t so great for people of color.
Privilege can give us access to the outdoors. In this particular context we refer to ‘white privilege’ meaning that your race and skin color can give you access to the outdoors when others can be excluded because of historic, enduring racism and biases.
The course explains.
Through 4 interactive modules, the course promises “to help you be a better ally and to make the outdoors a safer and more welcoming place for everyone.”
Another portion of the training instructs participants on how to handle accusations of being “too woke” on social media, telling them to file formal complaints to their bosses and “respond to the comment with calm authority, in line with your [organization’s] policy and guidelines on hate speech and racism.”
In the end, those who answer all the multiple-choice questions on allyship, bias, and privilege correctly are rewarded with a handy discount voucher.
“To thank you for being an ally and completing the full course, The North Face is pleased to offer you a one-off 20% discount, to be used on The North Face website,” the discount reads, with the caveat that those who have completed the course from North America won’t be able to reap the reward.
Why Is The North Face Running A Racial Inclusion Course?
The outdoor clothing giant quietly launched the training program to help foster a “more equitable” countryside, according to the website.
The nearly 60-year-old American retailer pointed to a 2017 study which found that just 26.2% of Black people and 25.7% of Asian people spend time in the countryside, compared with 44.2% of white people in England.
“People of color are less likely to go climbing, hiking, skiing, snowboarding and trail running,” it outlined. “People of color are three times more likely than white people to live in an area that is nature deprived.”
Although this experience is nothing new for ethnic minorities, corporations have been publishing diversity and inclusion pledges in the wake of Black Lives Matter.
As The North Face explained in its program, the “dial” of inclusion “moved further when George Floyd was murdered by the police in Minneapolis”.
It added that the 2020 murder which sparked outrage around the world “fostered a new awakening in the outdoors that racial inclusion and representation matters.”
The North Face didn’t respond to Fortune’s request for comment.
Read the rest of the report here.
AUTHOR COMMENTARY
Last year this wicked, progressive brand launched a campaign called the “Summer of Pride,” and used drag queens and made Pride clothing for young children. SEE: North Face Launches ‘Come Out’ Ad Campaign Featuring Drag Queen To Sell LGTBQIA+ Apparel To Children
Needless to say, don’t spend a penny on this garbage brand.
[4] The LORD hath made all things for himself: yea, even the wicked for the day of evil. [5] Every one that is proud in heart is an abomination to the LORD: though hand join in hand, he shall not be unpunished. [6] By mercy and truth iniquity is purged: and by the fear of the LORD men depart from evil. Proverbs 16:4-6
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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How ridiculous and absurd!
This company needs to be ‘bud-lighted’.
Boycott North Face! I’m not buying one thing of their merchandise. Vote with your wallets and your feet.
Also, attack them with the Sword: the King James Bible!
A garbage store with caviar prices, no doubt. Don’t be a chump.
They need to be “Bud Lighted” immediately.
Stick the 20% up your a–