Having a hard time putting dinner on the table? Not to worry, Kellogg’s CEO Gary Pilnick encourages Americans to eat cereal for dinner instead.
For well over a year now the food conglomerate has been running an advertising campaign called “Cereal For Dinner,” that promotes eating cereal as not only a cheaper option, but is more exciting and faster than preparing an actual traditional dinner meal.
The 15-second ad, first published on August, 2022, Kellogg’s commercial promoting this new habit has received over 100 million views on YouTube alone, not even counting other social media platforms, and cable and streaming networks.
The description reads: “If you’re tired of cooking chicken over and over (and the kids are bored of eating it) we’ve got something you’ll want to try. Scratch that – NEED to try. Turn off the stove, pop open the pantry and pour your favorite Kellogg’s® cereal for dinner!”
Though the ad campaign has been airing for some time now, it has recently caught flack after Kellogg’s CEO Gary Pilnick told CNBC in a recent interview that eating cereal for dinner has become an increasingly trendy option for struggling Americans.
The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure. If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.
The price of a bowl of cereal, with milk and with fruit, is less than a dollar, so you can imagine why a consumer under pressure might find that a good place to go.
In fact, it’s landing really well right now. Cereal for dinner is something that is probably more on trend now, and we would expect [it] to continue as that consumer is under pressure.
He said
This news comes after a new study found that many cereal and breakfast items, especially General Mills’ Honey Nut Cheerios and Quaker Oats, are contaminated with a chemical that harshly affects male fertility, fetal development, delays in puberty, and more. SEE: New Study Finds 80% Of Americans Are Poisoned By Pesticide That Delays Puberty, Causes Infertility, And Alters Fetal Growth
AUTHOR COMMENTARY
Let them eat flakes!
I’ve had several people let me know about this, and it’s about as ridiculous as it gets.
Putting obvious health concerns aside – we who live in the real world know that the price of a box cereal is not cheap. As an older Gen-Z’er, I have witnessed the price of cereal more than double in my short lifetime. Because of inflation, coupled with the company’s shrinkflation and some greedflation sprinkled in there for good measure, buying a box of cereal for any meal setting is not magically more affordable. Some people may have the perception that it is but it is surely now.
Right now, at my local grocery store here in northern Indiana, an ordinary box of Frosted Flakes is costing $5 for a 13.5oz box, not including the 0.7% state sales tax; and other flavors are more expensive. And the “Family Size” is going for $7.29 for 21.7oz box. Ironically, the off-brand Organic frosted flakes is currently selling at $2 for a 15oz box.
So, no, this not more affordable, especially when consider the absolute poor and toxic quality of the “food;” which is just ultra-processed corn and wheat, laced a plethora of chemicals and pesticides, fake flavors and colors, preservatives, tons of bleached and heavily-processed sugar. SEE: SEE: Head Of Biden’s Nutrition Conference Summit Says Highly-Processed And Sugary Junk Food Is Better Than Beef And Eggs
The rich man’s wealth is his strong city: the destruction of the poor is their poverty.
Proverbs 10:15
The notion that cheap convenience store meals and fast foods are cheaper than clean, organic foods by small, local farmers, is nothing short of a fallacy and misnomer. It requires forming a concise and cohesive budget – a concept alien to most spoiled Americans – and planning your meals, and having some temperance and discipline, and you will get just fine. I operate on VERY little but the Lord still provides my needs, and enough leftover to put away and save for rainy day.
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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Boycott Kellogg’s.
What that CEO said is nothing short of proud, demeaning, elitist dreck. Talking down to us like we’re worthless little peasants not good enough to consume meat and vegetables or even rice and beans, either of with is 1000 times better than crap cereal.
Kellogg’s is about to suffer the same fate as Bud Light but for a different reason.
I’ll also add this two cents in:
The day I have cereal for dinner will be the day when hippos fly!
Psalm 140:
1 (To the chief Musician, A Psalm of David.) Deliver me, O LORD, from the evil man: preserve me from the violent man;
2 Which imagine mischiefs in their heart; continually are they gathered together for war.
3 They have sharpened their tongues like a serpent; adders’ poison is under their lips. Selah.
4 Keep me, O LORD, from the hands of the wicked; preserve me from the violent man; who have purposed to overthrow my goings.
5 The proud have hid a snare for me, and cords; they have spread a net by the wayside; they have set gins for me. Selah.
6 I said unto the LORD, Thou art my God: hear the voice of my supplications, O LORD.
7 O GOD the Lord, the strength of my salvation, thou hast covered my head in the day of battle.
8 Grant not, O LORD, the desires of the wicked: further not his wicked device; lest they exalt themselves. Selah.
9 As for the head of those that compass me about, let the mischief of their own lips cover them.
10 Let burning coals fall upon them: let them be cast into the fire; into deep pits, that they rise not up again.
11 Let not an evil speaker be established in the earth: evil shall hunt the violent man to overthrow him.
12 I know that the LORD will maintain the cause of the afflicted, and the right of the poor.
13 Surely the righteous shall give thanks unto thy name: the upright shall dwell in thy presence.
Amen, sweetpea, wonderful verses! Wonderful Psalm!
Let’s not forget… Got Milk? (which is expensive too)
A pot of beans, lentils or split peas is a lot cheaper for dinner than boxed cereal. Sure, kids are going to want Frosted Flakes over beans or lentils these days. But a good pot of beans is so nourishing and delicious, imo.
Definitely agree with that. Just had a big pot of beans and leftover ham on the bone in it. Super delicious.
What I like to do is cook nuts with beans, typically pistachios or peanuts. Cook them with olive oil until they’re soft and add some water or chicken broth as needed and then add the beans!
Wonderful suggestion, Marcia.
To me in my humble mind, beans and rice is a dinner for kings. Throw in some pork or chicken and even better!
Well, Kellogg failed to tempt me, but y’all made me hungry for a pot of beans & ham w/ a side of cornbread!
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Psalm 140 is a great prayer which I’ve been turning to more often. Was just doing that study reading A.W. Finnegan’s book, which, in passing, mentioned Czech-born Robert Maxwell who ran an academic publishing paper in post-war Germany as a lure to draw out nazi scientists who couldn’t resist continuing their ‘academic’ work. Made me wonder, so I did a couple checks, & sure enough, it was the same Maxwell who went on to buy out MacMillan & several other big publishers to become obscenely wealthy, & whose favorite daughter, Ghislaine, was recruiting for, & working with, Jeffrey Epstein.
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A clue as to his spiritual leaning is in the name of his original publishing company: he called it Pergamun. And, he was Jewish. Talmudic & kabbalist Jewry is filthy, & much of the sick trinitarian sexualizing of the Godhead, making Jesus feminine by making him the ‘Sophia’/wisdom of Proverbs…or the shekinah.
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Turns out that setting up & extorting criminals….and especially for governments & Rome through her many fronts & corporate washes…working every ‘side’ pays extremely well: but doesn’t end well. No doubt many prayed Psalm 140 against that family, & those who know Bible & history have more understanding how such things play out. Such a wicked world, & we were so naive & brainwashed by Hollywood & scholastic public education : – (…..not to mention the ‘scientific’ textual critic guys.
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There was so much doublecrossing & covert garbage & suffering going on, & there is a whole lot more to that corporatist left & right paradigm than we were supposed to know about in the Cold War, then the Catholic Vietnam and the unfolding devastation of the drug era.
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We saw what happened to the fallguy Jewess, Ghislaine: her father disappeared under suspicious circumstances from aboard his luxury yacht: the Lady Ghislaine, I think it was called. Made me think of all the Somalian pirate, then this Houthi thing with the attacks & shredded cable etc…..not to mention how that wicked Che Guevera died when he’s outlived his usefulness to the Castro brothers & co, spewed his drunken vomit on their luxury yacht & was thrown to the sharks.
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Any true, Bible-believing Christians were always amongst the ‘collateral damage’ in the socialist ‘cleansings’ for Rome behind the scenes, creating & puppeting the ‘movements’.
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Jesuit theater.
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Real missionaries working amongst the Hmong people suffered greatly in Vietnam, along with their people….and native Burmese Christians whose history went back to the work of Anne & Adoniram Judson, who even aided the Allies during WWII, were sold out & left to suffer under the Buddhist communist regimes.
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Time is running out for this wicked, wicked world, though we may be called to suffer in the meantime as so many brethren have through the ages.
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And, Andrew, I never thought about using nuts like that. What a great way to disarm the antinutrients of nuts, while adding to the protein portion of a meal of beans! I can’t even cook much anymore as this cancer progresses. I’m relatively pain-free if I don’t lift or move my affected arm & shoulder around too much, but I still do the grocery orders for him, & have a store of nuts & dried beans around here from when I was more capable & prepping. God’s been good & we cope.
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I am going to ask my husband whose taken over the head cook & bottle-washing position around here, along with working a physically demanding job still at the age of 78! (tough man of WV & Scots background) to try that.
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We’ve found that a couple of the very real gender differences between the strengths of men and women become very apparent in the kitchen : – ) & meal prep department. Men are more challenged by those meals which require some forethought & prepping the day before, & much more likely to just rely on something spur-of-the-moment & fast, single course, fewer pots etc!!
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But, it’s not that hard to set aside a bowl of beans & nuts to soak overnight, pour off the water & toss them in the crockpot in the morning with some coarsely chopped onion, carrot & celery. He probably won’t get fancy enough to saute them with some olive oil & garlic…and I don’t want to deprive him of his cherished quiet morning coffee time before heading out that door one more day: but I’m thinking it would be sufficient to throw in some ham or sausage, other flavorful meat…w/bone if you can get it, & I’d surely be satisfied with that.
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Praying with & for all, & having more than a feeling that this will be quite an eventful year.
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Love that Psalm 138 & 139 coming right before that with Psalm 141 speaking of the evening sacrifice & bones scattered at the grave’s mouth right after! May we be leaving here soon.