Facebook, just like the rest of Big Tech, has historically made a great effort to track users across the internet, even when they are not logged into the platform, for data collecting and ultimately monetary reasons.

The following report is by Reclaim The Net:

Now, reports say that a new way to achieve this has been recently launched by the giant, and notably, for the first time this type of tracking is made visible. Called Link History, the new feature is found in the Facebook app as essentially one of the permissions, and “documents” every link a user clicks while using the app.

Screenshot: Thomas Germain / Meta

Once again, fully in vein of what Google, Microsoft, etc., are doing, Facebook says the change – putting all links in one place – is there for better user experience, and again habitually, while the feature is not mandatory, it is there by default and “hiding” behind a pretty solid wall of an “opt-out.”

Whatever the case may be, most users don’t bother jumping over that wall, allowing corporations to at once offer a choice – and in most cases have it their way.

In order to deactivate this on their app, users first need to be aware Link History exists, and then navigate to the appropriate setting in order to “opt out.”

But there is no shortage of criticism of this latest move, from the privacy point of view (although mainstream tech press curiously chooses to single out Facebook while praising Google and Apple as some sort of “privacy warriors” now).

This should be viewed as part of the big (political) picture where keeping pressure on Facebook as still the most influential social media is especially important in an election year – while at the same time rightfully questioning Facebook’s (persistent) motivation for pursuing cross-site user tracking.

A classic example of two things getting to be true at the same time.

Facebook (Meta) doesn’t exactly pretend it is working solely to make sure users “never lose a link again” and enjoy other things that benefit them. A part of Link History’s announcement spells this out: “When you allow link history, we may use your information to improve your ads across Meta technologies.”

What the statement doesn’t clarify is if any of the well-known, ultra-invasive methods it uses to track users will actually change in any way with the introduction of Link History.

SEE: Former Facebook Manager Warns Meta Would Put ‘Lots More’ Sensors, Microphones In Our Homes


AUTHOR COMMENTARY

Fascistbook, as it should be called, is one of the government and Pentagon’s greatest assets to keep tabs on people; and now they are openly taking even more information. User’s browsing history, messaging, and keystrokes are already being monitored courtesy of things such as the Patriot Act, but now Facebook is providing the government with another access point, on top of them using this information to further obtain and peddle people’s privacy.

Facebook is always retroactively listening and tracking what you do, if you have the app open on a smart device, for the same reason of providing targeted ads and algorithmic-based curated content.

Anonymity does not exist online, but you can help yourself but limiting your access points from them nabbing your data.

He that is surety for a stranger shall smart for it: and he that hateth suretiship is sure.

Proverbs 11:15

[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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