Even though their rivals Bud Light have gotten utterly slammed for endorsing trans activist Dylan Mulvaney and sponsoring Pride celebrations, Coors Light, owned by the Molson Coors Brewing Company, recently sponsored a Pride parade in Denver, Colorado.
SEE: Bud Light Goes All In And Sponsors A Drag Concert In Toronto, Canada
The company wrote in a blog post:
Join us Sunday, June 25, 2023 beginning at 9:30 am for the Coors Light Denver Pride Parade! The Parade spans 14 blocks of Colfax Avenue from Cheesman Park to Civic Center, where the celebrations continue at day two of Denver PrideFest.
Axios Denver additionally noted: “None of its major sponsors — including Target, Nissan, U.S. Bank, Absolut Vodka, Visa and Wells Fargo — have expressed concerns, according to Rex Fuller, CEO of the Gay Lesbian Bisexual and Transgender Community Center of Colorado, which organizes the parade.’
This is kind of the hard part of allyship. We are in a time period when it can be quite fashionable in some corners to pretty openly express homophobic, transphobic (sentiments) and racism, and I think that can make this uncomfortable at some points.
Rex Fuller, CEO of the Gay Lesbian Bisexual and Transgender Community Center of Colorado, told Axios
In actuality, there are a large number of sponsors for this year’s PrideFest, which was this past weekend.
In a statement to Fox News, Adam Collins, chief communications and corporate affairs officer for Molson Coors, stood resolute in supporting the PrideFest.
At the end of a long day or the start of a great night, everyone deserves to feel comfortable having a drink and being themselves.
That’s why beer, wine and spirits companies like ours have supported Pride for decades, why we’ll do so in 2023 and why we’ll continue to do so for decades to come.
Collins said
AUTHOR COMMENTARY
Every one that is proud in heart is an abomination to the LORD: though hand join in hand, he shall not be unpunished.
Proverbs 16:5
And I’ll be sure to avoid your products “for decades to come.”
Truth be told, with exception to Bud Light, Target, and Kohls, most companies supporting Pride garbage are not getting the same treatment. As I have said before, sadly, most companies support and love sodomy, and thus the mass wave of boycotts all fall flat; plus because most people just don’t care. I think perhaps since Bud Light and Target debuted their garbage too early they stuck out like a sore thumb.
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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Psalms 34:21
“Evil shall slay the wicked: and they that hate the righteous shall be desolate.”