Starting next school year cycle for 2023-2024, Kraft Heinz is cutting a deal with American schools by now allowing them to purchase their very popular “Lunchables” products as a standard meal in cafeterias.
Even though these ready-to-eat meals are widely available at U.S. grocery stores, the brand’s Turkey and Cheddar Cracker Stacker and DIY Extra Cheesy Pizza, according to Kraft Heinz spokesperson Jenna Thornton to NBC News.
Not only does Lunchables keep kids powered throughout the day but it powers kids’ creativity and fun during mealtime.
Thorton said
These prepackaged foods will now be available to schools where children can buy them directly or receive them through a free lunch program, per the National School Lunch Program, sponsored by the United States Department of Agriculture (USDA).
Lunchables, however, are certainly not known for being the most nutritious meal in the world. As a matter of fact, these two Lunchables meals on offer that have received regulatory approval (the first of its kind) had to be slightly modified to remove ingredients that did not meet the school’s national health and nutrition standards, as reported by Insider, which has raised a red flag for some nutritionists in the wake of this news.
But this move apparently comes at a time when the USDA purportedly is trying to increase the nutritional quality of the foods, and have the food sourced more locally.
The Guardian wrote:
The new Lunchables rollout comes amid changes issued by the US department of agriculture to school food programs aimed at reducing sugars and sodium levels. Schools are required to offer meals that contain five meal components – fruit, vegetable, protein, grain and milk.
Under new proposals, schools are encouraged to use more locally grown food. The USDA has said it plans to invest $100m in a Healthy Meals Incentives initiative offering farm-to-school grants and the replacement of kitchen equipment put out in the 1980s as schools moved to prepackaged processed food.
Last month, the US agriculture secretary Tom Vilsack told CNN that the purpose of the changes is to “improve the health and welfare of our children”.
Furthermore, in a statement to ABC’s Good Morning America, a Kraft Heinz representative affirmed this move to supposedly make their meals healthier.
At Kraft Heinz, we are transforming from the inside out, with innovation as one of our key drivers of growth. Lunchables K-8 is the latest example of growing and expanding the core of our Kraft Heinz portfolio.
This new NSLP-approved Lunchables checks both boxes – we renovated the nutrition profile by adding more whole grains and protein and are leveraging new channels to better meet unmet needs.
A typical Lunchables contains a myriad of ingredients that most parents do not bother reading, as most of the ingredients are extremely processed and hardly contain any real meat and dairy. Think of the infamous “pink slime” as to what’s in these food items, and then some.
But there are others who don’t care about the health risks associated with Lunchables, but praise this move. Barstool Sports wrote in piece that sounds almost satirical but is not:
Wait, wait, wait. I thought the American education system was failing our children. How can that be the case when Lunchables are being offered in every cafeteria across the country?
I don’t want to hear people complain about the “nutritional value” of the Lunchables being shoved down our kids throats either because I think we all remember what cafeterias were tossing on our styrofoam trays back in the day. There is no way the makeup of that chicken patty or sloppy joe is any worse than the Oscar Mayer meat and cheese your kid is throwing on some crackers with their Lunchable.
Don’t get me wrong, you aren’t getting anything close to Boar’s Head level quality of meat, which is my personal gold standard for lunch meats. But you aren’t getting anything worse than whatever the lunch ladies have been slinging for years […]
Health blogger and journalist Kiana Docherty provided her commentary in light of this in a video that’s worth the watch.
AUTHOR COMMENTARY
I genuinely got angry when I heard about this recently. The hypocrisy and blatant poisoning of our children here on display seriously makes me upset and enraged.
For behold this selfsame thing, that ye sorrowed after a godly sort, what carefulness it wrought in you, yea, what clearing of yourselves, yea, what indignation, yea, what fear, yea, what vehement desire, yea, what zeal, yea, what revenge! In all things ye have approved yourselves to be clear in this matter.
2 Corinthians 7:11
I remember eating these disgusting things as a child for many years, both at home and at school. I had horrible health back then, and this crap was served up to me without a care or concern in the world. I have said before that the American consumers are so uneducated and willfully ignorant of the fact that they think fast food restaurants are not considered “healthy,” when in reality almost everything they purchase from the grocery store is just as bad if not even worse than the stuff served up at a fast food joint!
And notice (!): the typical Lunchable is so bad and toxic Kraft Heinz had to tweak a few ingredients to make this passable to be served at lunches at school, which already have standards that are in the toilet!
And people wonder why our youth continue to have more neurological disorders, absent mindedness, low attention spans, stunted growth, increased injuries, decreasing birth rates, low testosterone and increased femineity, constantly sick and diseased, decreased life spans, and on and on; on top of the sickening obesity rate.
But wait, it gets better: families can still buy the typical slop at the store and let their kid bring it to school to eat, even though the ones now to be on offer needed to be modified to suitable to serve!
Speaking lies in hypocrisy; having their conscience seared with a hot iron;
1 Timothy 4:2
The hypocrisy here is off the charts.
But, this should come as no surprise, as our government believes that Lucky Charms, Almond M&Ms, fake eggs fried in vegetable seed oils, are healthier than real eggs and ground beef! You can thank our bipartisan government for this – who are heavily lobbied by these same crooks killing us slowly!
Everyone keeps talking about change and more and more money is thrown at this, but then this is the result… No one seems to notice, no seems to care…
If you can’t tell I am very passionate about this, and stuff like this honest to God breaks my heart and really irritates me; because I know what this stuff did to me, and now how FREE I am and feel now that I have taken control of my health, and eat extremely clean.
Deceit is in the heart of them that imagine evil: but to the counsellers of peace is joy.
Proverbs 12:20
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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8 For all tables are full of vomit and filthiness, so that there is no place clean.
Isaiah 28:8
This so-called food is absolute toxic slop! This crap shouldn’t even be fed to a crocodile, much less a person, child OR adult!
I used to eat loads of crap as a kid/teenager, and would get sick at last once a month, because of sugar overload. Now I sooo rarely get sick. I feel great!
Same here, Cynthia. Fast food Domino’s, and lots of sugar! I was fat, sick, and miserable.