Lid’s chief buyer stated that the chain is not trying to “dictate how customers live their lives.” 

The Germany grocery store giant Lidl recently announced that they will begin the process of removing all meat products from their locations over the next several years, claiming to help hit emissions goals to help the climate. Lidl also has a number of locations along the East coast of the United States.

Lidl’s chief buyer Christoph Graf revealed these coming changes at Berlin’s International Green Week in January. He told the German food publication Lebensmittel Zeitung that food resources need to be better managed and that includes reducing the amount of meat people consume.

We need a more conscious diet all over the world to feed ourselves within our planetary limits.

Graf said

He added that there is “no alternative” for the company’s meat supply because there is “no second planet.” He also noted that “Europe and the world look at us as a country,” hence why they are making changes.

“I think the younger generation is happy when we deal with the topic,” he said, and that the stores will host “special theme weeks” to promote meatless products for sale.

Proportion of vegetable proteins should be continuously increased.

Graf added

The company plans to release a sustainability report later this year that will highlight key differences in meat-based foods versus those classified as vegan, and how vegan products are more sustainable for the environment. More plant-based products will be released and promoted thereafter.

However he attempted to clarify these changes and stated that the chain is not trying to “dictate how customers live their lives.” 

Germany has already been dealing with skyrocketing inflation that has not yet ceased to relax, which could inadvertently force more people to reduce their consumption of meat, German paper Bild insinuated.

Germany and other nations have already been considering a meat tax in an attempt to quell people’s desires from eating meat.

SEE: German Meat Industry Warns Of Barren Shelves In Months With Another 40% Price Hike


AUTHOR COMMENTARY

[1] Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; [2] Speaking lies in hypocrisy; having their conscience seared with a hot iron; [3] Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth. [4] For every creature of God is good, and nothing to be refused, if it be received with thanksgiving: [5] For it is sanctified by the word of God and prayer.

1 Timothy 4:1-5

Instead of just talking about it this grocery chain is now just clearing their shelves of meat. Of course, the chief there wants to save face and claim they are not trying to “dictate” the shopper’s eating habits, even though they clearly are.

We’ll see how it all goes down, but I suspect Lidl will see a noticeable dip in sales rather immediately once word gets spread that they are no longer supplying meat. I think the consumers will just shop somewhere else and bite the bullet on prices for as long as they can. I believe a massive trigger event will be needed to convince the masses to stop, and in my humble opinion I believe it to be a coming zoonotic shamdemic. But we shall see.

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[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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2 Comments

  • I’m not stepping one foot inside of Lidi.
    I’d rather go to Kroeger, Walmart, HEB, Albertson’s, Piggly Wiggly, and any meat and seafood market.

    • Piggly Wiggly is one of my “go to” stores where I live, Andrew, but I also like a small, regional discount food store called Bargain Barn/United Grocery Outlet, they’re just in the Southeastern U. S., though.

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