“We’re on a mission to change perceptions of insects as food; they’re one of the most sustainable protein sources in the world.”

The Western grocery store giant Aldi is considering selling edible bug meals to aid families and consumers struggling with the ever-rising costs of living.

If the chain goes through with this plan, the company will stock their shelves with Yum Bug’s insect recipe kits. Yum Bug earned their way on a competition sponsored by Aldi called “Aldi’s Next Big Thing” aired on the United Kingdom’s Channel 4, which broadcasts starting tomorrow. If the founder’s the company win, Aaron Thomas and Leo Taylor, their product could end up Aldi’s shelves.

From left, co-host Anita Rani, Julie Ashfield, Managing Director of Buying at Aldi UK and co-presenter Chris Bevan, on Channel 4’s ‘Aldi’s Next Big Thing’. Courtesy: Aldi

Telegraph & Argus wrote, ‘Each of the winning products will appear as a Specialbuy in more than 970 Aldi stores nationwide, coinciding with the episode airing.’

But The Mirror seems to be jumping the gun a bit and doing some pre-promotion of bug-based food company before a single episode of the show has even aired.

We’re on a mission to change perceptions of insects as food; they’re one of the most sustainable protein sources in the world.

Crickets are up to 70 percent protein, which is three times the amount of protein found in beef. They’ve also got more iron than spinach, more calcium than milk, and the list keeps going. They are an incredible superfood.

We want to take bug consumption mainstream. If we’re able to get in front of Aldi’s audience, that would be an amazing opportunity.

Aaron Thomas said
Courtesy: Solent News & Photo Agency

Aaron and I have been cooking with insects for years – it started in 2017 with weekends experimenting out of my parents’ garage, cooking up all sorts of recipes and posting content online.

We then sold our first insect recipe boxes out of our bedrooms in lockdown, and that’s really where everything snowballed.

Leo Taylor said
Yum Bug founders Leo Taylor (left) and Aaron Thomas (right). Courtesy: Solent News & Photo Agency

‘The United Nations say that the market for edible insects could be worth £4.6 billion by 2030, and two billion people already eat the little critters as part of their diet,’ the Mirror added.

SEE: Aldi Grocery Store Opens First Checkout-Free Store In London, Under Heavy Surveillance


AUTHOR COMMENTARY

One would wonder if the winner has already been chosen before the finale has even been filmed, judging by The Mirror’s post propping up the bug slop. Either that or they are just trying to make a misleading post to get a rise out of people. But I would not be shocked at all if this product is the winner. And if it is not, Aldi probably already has plans to put it on the shelf anyways. Time will tell I guess.

[1] Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; [2] Speaking lies in hypocrisy; having their conscience seared with a hot iron; [3] Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth.

1 Timothy 4:1-3

Regardless if this product ever does reach the shelves, the media has once again subtly revealed what one of the plans is. We know that inflation and the cost of everything will not stop, and as the consumer continually is eroded away, the people will be left begging for anything. Then these constrictions on meat will REALLY start to kick in.


[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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4 Comments

  • Jacob’s trouble take out menu- bug burgers, deep fried crickets, cockroach on a stick, and the only drink we sell is pee-tea.

  • Dried snacks from South America, that’s what my Spanish teacher tried to pass it off as back in 2010, not that taking Spanish did me any good as I can barely even speak the language these days. Anyways, supposedly it was a snack of sorts, not a meal. Like how one would buy an occasional candy bar (Unhealthy as that is mind you), it was never supposed to be a meal.

    On a side note, one thing I loath is when parents mock their kids for not knowing where their food truly comes from. I mean, you can’t really blame a four year old for believing that milk comes from the store and not understanding the process of how it got to the store, and if a kid doesn’t have a concept of farms and food processing by the time they are a teen, that is very specifically the parent’s fault for not teaching them, not the kid’s fault.

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