6 Key Tenets Of Propaganda According To One Of The Masters Of It

Those are the words from famous propagandist Edward L. Bernays – an American business consultant whom history regards as the father of public relations, nephew to infamous psychologist Sigmund Freud, and played an integral part in propagandizing the American people to support the U.S.’ introduction into World War I.

After the war Bernays was contracted by many companies and large corporations to boost sales through very calculated and effective marketing campaigns, designed to sway public opinion on different issues.

In 1928 Bernays released a book titled “Propaganda,” laying out how to manipulate large groups of people into believing in and acting in a determined way. He, gleaning from the work of Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud, and his personal experiences; Bernays details how the “group mind” can be goaded and manipulated.

Bernays makes it clear that a core theme of any propagandistic initiative , is that in order for a democratic society to “work,” the “conscious and intelligent manipulation of the organized habits and opinions of the masses” must be influenced and controlled.

We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

He wrote

AUTHOR’S NOTE: At the time of this publication I have not read the book (which you can read/download if you wish to do so), but Ryan Matters from New Brave World did, and has noted 6 core tenets needed for effective propaganda.

Here are those six basic points:

1: Manipulate The Leader, The People Will Follow

One of the easiest ways to influence the thoughts of a large group of people is to go after the leader.

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.

Matters expounds a bit further, noting that ‘one of the most firmly established principles of mass psychology is that the “group mind” does not “think”, rather, it acts according to impulses, habits and emotions.’ The initial impulse of the people is to seek after a trusted leader of figurehead for council. Whether people realize it or not, they try to follow the crowd or their ‘click’ or ‘tribe,’ in order to fit in and/or seek validation. Therefore if the leader is administered or issues bad advice, the people will collectively follow.

Without counsel purposes are disappointed: but in the multitude of counsellers they are established.

Every purpose is established by counsel: and with good advice make war.

Proverbs 15:22, 20:18

2: Emotions Can Be Influenced By Selective Wording

Words have meaning, and many of them can become ‘loaded,’ and carry with them additional baggage and subconscious implications.

By playing upon an old cliché, or manipulating a new one, the propagandist can sometimes swing a whole mass of group emotions.

Matters used the word ‘vaccine’ as a good example, and how the broad public perception of vaccines are safe and good; but in the case of the Covid vaccines, the word was chosen instead of saying “gene therapy” and “experimental mRNA” injections. But really the list here is endless: “conspiracy” is a classic example, or “alien,” as these words have been misconstrued into a very taboo subject of discussion or thought.

3) Any Form Of Communication Can Inhibit Any Form Of Propaganda

Any form of communication and transmission can and will be used to influence the masses.

There is no means of human communication which may not also be a means of deliberate propaganda.

‘Bernays goes on to stress that a good propagandist must always keep abreast of new forms of communication, so that they may co-opt them as means of deliberate propaganda,’ Matters explains. Moreover social media censorship, approved messaging, verified accounts, and fact-checkers also most certainly count. Or when internet browsers and search engines, for example, control what information is presented and/or buried.

Duck Duck Go Found To Be Secretly Allowing Microsoft To Track Users. Brave Steps Up To Fill The Void

4) Keep Repeating The Message To Generate New Habits

It was one of the doctrines of the reaction psychology that a certain stimulus often repeated would create a habit, or that the mere reiteration of an idea would create a conviction.

Bernays says this a classic tactic utilized by the “old propagandists,” but recognizes that it is quite effective nonetheless. This is one of the more basic tactics used in propaganda, but, as the old-saying goes: ‘If ain’t broke don’t fix it.’

This same philosophy was greatly emphasized in Adolf Hitler’s Mien Kampf, along with the Nazi’s propaganda mastermind, Joseph Goebbels.

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in the mind constantly and unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often is this world, persistence is the first and most important requirement for success.

The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince, and what I mean is to convince the masses. But the masses are slow-moving, and they always require a certain time before they are even ready to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them.

At first the claims of the propaganda were so impudent that people thought it insane; later, it got on people’s nerves; and in the end, it was believed.

Mein Kampf

If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.

Joseph Goebbels

Some modern day examples of this are terms like “new normal,” “social distancing,” “tested positive,” “Fauci,” and so on. The globalist’s term “Build Back Better;” or the World Economic Forum’s “Great Reset,” and “You’ll own nothing and be happy.” Qanon likes to say “trust the plan,” “the great awakening,” “the storm is coming.”

5) People Lust After Things Not For Their Intrinsic Worth, But Social Representation

Bernays made the observation that people will buy certain things not because of their direct value or usefulness, but because it represents something else that they really lust over.

A thing may be desired not for its intrinsic worth or usefulness, but because he has unconsciously come to see in it a symbol of something else, the desire for which he is ashamed to admit to himself.

Bernays gave a man purchasing a vehicle as an example, and how the man does not buy the car because of its functionality and basic means of transport, but buys because he desires that elevated social status. We see this all the time with fashion, for example, where a lesser-known brand who offers nearly an exact replica of the same product as the ‘name-brand,’ but the recognized company is exponentially higher in price and is more favorable because of social standing and the logo.

In terms of the Covid pandemonium, Matters uses masking as an example this, where the broad masses have long known that a dainty mask will hardly stop anything, but people did it to fit in and follow the trends, representing that they were and are willing to obey and submit.

6) Create Artificial Circumstances To Manipulate People

Bernays says that the most effective way to get to someone is to force them into a circumstance that entices them to respond and act to it.

What are the true reasons why the purchaser is planning to spend his money on a new car instead of on a new piano? […] He buys a car, because it is at the moment the group custom to buy cars. The modern propagandist therefore sets to work to create circumstances which will modify that custom.

The term ‘influencer’ is thrown around a lot these days, namely among Millennials and Gen Zer’s, whose literal job is to get you to conform to them as they seek self-validation and adoration. There is a badge that started floating around this year, and it has the “NPC” icon on it – which stands for ‘non-playable character’ in a video game, where the background characters are preprogrammed with certain actions and emotions, and do what the algorithms direct them to do – and the slogan says, “I support the current thing.” This a great example of that, poking fun at how the collective masses all are goaded into rallying behind the same thing, whether they understand what it is or not.

The Hegelian Dialectic – Problem. Reaction. Solution – is an extension of that, where an arbitrary problem is created, wait for the public’s response, and then give them the preplanned solution. Furthermore, point 6 is exemplified in all sorts of things. Another good example is when the media and tech companies claim that using cash and credit cards are too much of a hassle, but biometrics are more convenient and safer.

For more examples of propaganda, check out some of the other WinePress reports on the subject:

• The New Nazi Youth
• The Parallels Of Nazi Germany To The Current Covid Pandemonium
• Television Patent Admits They Are Designed To Hypnotize And Mind Control The Viewer
• NBC Indirectly Admits To Propagandizing Viewers And Pushing Falsified Info Regarding Russia
• The Great Reset Versus The Great Awakening: Fighting For The Same Team

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ADDITIONAL COMMENTARY

[14] That we henceforth be no more children, tossed to and fro, and carried about with every wind of doctrine, by the sleight of men, and cunning craftiness, whereby they lie in wait to deceive; [15] But speaking the truth in love, may grow up into him in all things, which is the head, even Christ:

[14] Wherefore he saith, Awake thou that sleepest, and arise from the dead, and Christ shall give thee light. [15] See then that ye walk circumspectly, not as fools, but as wise, [16] Redeeming the time, because the days are evil.

Ephesians 4:14-15, 5:14-15

Thorns and snares are in the way of the froward: he that doth keep his soul shall be far from them.

Proverbs 22:5

And this is why I do what I do: to warn people about the devices evil people will try to do to manipulate you and cloud your judgment, and wreck your walk with the Lord and relationships with brethren, and your charity towards the secular world.

[1] Therefore seeing we have this ministry, as we have received mercy, we faint not; [2] But have renounced the hidden things of dishonesty, not walking in craftiness, nor handling the word of God deceitfully; but by manifestation of the truth commending ourselves to every man’s conscience in the sight of God.

2 Corinthians 4:1-2

Bearing in mind these manipulation tactics you just read about, you can take heed to those advances and use discretion as to not be deceived.

[12] Wherefore let him that thinketh he standeth take heed lest he fall. [13] There hath no temptation taken you but such as is common to man: but God is faithful, who will not suffer you to be tempted above that ye are able; but will with the temptation also make a way to escape, that ye may be able to bear it. [14] Wherefore, my dearly beloved, flee from idolatry.

1 Corinthians 10:12-14

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[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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