The following report is by Food Dive:
- Alternative meat company Juicy Marbles is launching a new Baby Ribs product. The debut follows a soft launch of a similar product which was sent to a limited number of consumers for testing in August 2023.
- Similar to its original plant-based product, the bones of the ribs are edible, made with soy protein and can be incorporated into different snacks and broths like jerky or stock for a soup.
- The launch comes as the company aims to bring innovation to the depressed plant-based category. Since the company’s founding, Juicy Marbles has sought to create products that have unlimited usage for its consumers — its steaks, for example, come in unseasoned, whole cuts.
After gaining consumer insights from the original rib product launch last year, Juicy Marbles created a new recipe for the product — Marble 3.0 — which promises a clean-label with no thickeners or binders and created the edible bones to be as versatile for consumers as possible.
“We’ve gathered feedback from thousands of curious eaters. Since more than half of our customers aren’t vegan, the research showed us a stupidly simple truth about food: we all want our food to be tasty, but we want it to be nutritionally sensible as well,” said Vladimir Mićković, co-founder and chief brand officer at Juicy Marbles in a statement.
When the company develops a new product, it tailors it to the home consumer, he added.
Mićković said the company’s products stand out because they previously didn’t exist in the market. They also have been versatile enough so the consumer can use them across multiple occasions.
“When we created Juicy Marbles, there were already tons of plant-based nuggets out there, and our product was different in the sense that it was unseasoned,” he said, “A burger, for example, you’re not going to buy a plant-based patty, chop it up and use it for something else, but we designed our products to be unlimited in their use.”
The company launched in 2019 with a whole cut of plant-based steak. Its new Baby Ribs will “feature a similar groundbreaking texture.”
Juicy Marbles also wanted to maintain the “primal eating experience ribs are known for.” This was key in the development of its own edible plant-based bones made from soy protein.
When it comes to developing new products, “the challenge really doesn’t lie in creating any product,” said Mićković. “It’s when you want to do it at scale. That’s what the real challenges become.”
This challenge is one Juicy Marbles is still overcoming.
“We have so many crazy prototypes of different things, from lamb racks to bacon and bones and things with different fat layers and flavors,” he said. “But then the challenge begins once you want to actually sell that at scale, and hopefully at an affordable price.”
AUTHOR COMMENTARY
Proverbs 13:15 Good understanding giveth favour: but the way of transgressors is hard.
The sheer lunacy and impunity of the fake meat industry will never cease to amaze me. It is so expensive, so unhealthy, does not help the environment and actually worsens it without all the production and shipping the goes into it, it does not solve or end hunger and food in-equitability; and the sheer hypocrisy of trying so hard to replicate meat when the normal stuff was just fine. Nevertheless, these hypocrites and globalist elites are going to keep trying.
[1] Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; [2] Speaking lies in hypocrisy; having their conscience seared with a hot iron; [3] Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth.
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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Reminds me of the fake ribs that are in the McRib. Two words: No Thanks!
That’s what came to my mind too, Andrew!
GROSS!
It is gross. A fake piece of meat with some pork mixed with chemicals we can hardly pronounce and including one chemical ingredient found in yoga mats!
Smothered in sugary BBQ sauce, pickles and onions which contradict the flavor, and a hoagie bun which is also processed.
It’s all part of the depopulation agenda to keep the masses sick and overweight or obese thus easier to control and cull off.
The name says it all; “Juicy Marbles” and that’s exactly what it is; juicy cow dung or dog which ever ya prefer.
LOL, David!
No more eating out at restaurants! We don’t know what we’re being fed!