The Canadian division of food giant Kellogg’s popular children’s breakfast cereal Fruit Loops, are now providing links that promote free access to a Diversity, Equity, and Inclusion eBooks and digital content, in a collaboration with the Boys and Girls Club (BGC) of Canada.
In a press release from the group, apparently the promotion was launched earlier this year, and the unique codes on the boxes of cereal with special packaging sold at grocery store shelves, began to rollout in September, but has now come to light on social media in recent weeks.
The BGC press release states:
We are proud to announce our new corporate partnership with Kellogg Canada and their Kellogg’s® Froot Loops® cereal brand for 2023.
Together, we are introducing the Kellogg’s® Froot Loops® ED&I Digital Library – a FREE online library of Equity, Diversity and Inclusion family-centric content including books, podcasts and more for parents and their children to explore together.
A variety of topics are covered in the resources including kindness, gender equality, and diverse abilities (just to name a few!), so we can better understand classmates, friends, and neighbours and the colourful world we all live in.
Curated in partnership with our in-house team of BGC Canada ED&I experts and our friends at Kellogg and Kids Can Press, the library went live in July and represents the shared commitment to ED&I that is entrenched in our respective organizations’ core values. We invite you to dive in and explore the site today.
Also, starting at the end of September, keep an eye out for our co-branded Kellogg’s® Froot Loops® cereal boxes at grocery retailers across Canada! They will showcase our exciting new partnership and include a 4-digit pin code that will unlock even more wonderful ED&I resources in the Digital Library.
Additionally, The Gateway Pundit noted that ‘In March, a database created by the Claremont Institute revealed Kellogg’s pledged over $91 Million to the Black Lives Matter Movement.’
Kellogg’s has very much been at the forefront of progressive marketing and inclusion, as seen in 2001 when the company created a specialty cereal called “Together With Pride,” for International Pride Month in June, which included all of the cereals under the Kellogg’s umbrella, in a partnership with the LGTBQIA+ advocacy group GLAAD.
Together With Pride cereal marks the latest chapter in a years long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online. Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can’t wait for fans to try our latest limited run.
Doug VanDeVelde, General Manager of Kellogg U.S. Cereal Category, said in 2021
Kellogg has a long-standing commitment to Equity, Diversity & Inclusion to our employees, our consumers and communities. New Together With Pride cereal is our latest effort aligned with our purpose to create better days and a place at the table for everyone.
Priscilla Koranteng, Vice President, Talent and Diversity, said at the time
In June of this year disgraced and ridiculed trans activist Dylan Mulvaney, who was sponsored by Bud Light earlier this year to promote his transgenderism, was seen snapping some photos with a mascot of Frosted Flake’s Tony the Tiger.
AUTHOR COMMENTARY
As the old saying goes, you are what you eat!
[31] Therefore shall they eat of the fruit of their own way, and be filled with their own devices. [32] For the turning away of the simple shall slay them, and the prosperity of fools shall destroy them. Proverbs 1:31-32
There is nothing Kellogg’s makes that’s actually good for you anyways: it’s processed garbage that is literal poison and chemicals, that will destroy your health, so you shouldn’t be eating their garbage anyways. But now this just gives you another set of reasons why you need to boycott Kellogg’s and these big brands.
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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Kellogg’s is purely toxic. Froot Loops not a speck of any actual fruit, and Pop Tarts are blood sugar spiking sugar sheets.
Now they’re teaching “diversity” (translation: accepting the sodomite lifestyle) no thanks. Cereal of any manufacturer is fake food with very little or no nutritional value. People both adults and children need to start eating protein breakfasts: eggs, pork chops, beans, and/or steaks.
They should Just say it out loud; queer loops and queer news for your kids, screwing over minds and bodies daily
Touché
Surprise, SURPRIZE! Another commie Chinese person leading the way! They’re everywhere…in our schools, labs, health care-less, etc.. No wonder John, the Revelator wrote to the “seven churches of Asia”! They’re the dominant power in these last days. Why wasn’t it a black lady or child in the opening picture? Pretty revealing to me!
You are what you eat….so….. loopey fruits?? Sounds about right.
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7 ‘meats’ verses in the King James Bible. They & their context about sum it up, with the warnings & the intent & shortcomings & sins of those twisting them covered in 1 Tim 6 and 2 Peter 3 KJB.
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Pr 23:6 Eat thou not the bread of him that hath an evil eye, neither desire thou his dainty meats:
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Mr 7:19 Because it entereth not into his heart, but into the belly, and goeth out into the draught, purging all meats?
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Ac 15:29 That ye abstain from meats offered to idols, and from blood, and from things strangled, and from fornication: from which if ye keep yourselves, ye shall do well. Fare ye well.
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1Co 6:13 Meats for the belly, and the belly for meats: but God shall destroy both it and them. Now the body is not for fornication, but for the Lord; and the Lord for the body.
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(Happy Thanksgiving btw… : – )
1Ti 4:3 Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth.
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Heb 9:10 Which stood only in meats and drinks, and divers washings, and carnal ordinances, imposed on them until the time of reformation.
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Heb 13:9 Be not carried about with divers and strange doctrines. For it is a good thing that the heart be established with grace; not with meats, which have not profited them that have been occupied therein.
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Covers it all: commie or fascist and everything in between!!
Isaiah 8:20 To the law and to the testimony: if they speak not according to this word, it is because there is no light in them.
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Acts 17:11 These were more noble than those in Thessalonica, in that they received the word with all readiness of mind, and searched the scriptures daily, whether those things were so.
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1Th 5:21 Prove all things; hold fast that which is good.
1Th 5:22 Abstain from all appearance of evil.
1Th 5:23 ¶ And the very God of peace sanctify you wholly; and I pray God your whole spirit and soul and body be preserved blameless unto the coming of our Lord Jesus Christ.