New Survey Suggests That Over 50% Of Europeans Are Eating Less Meat But Cite High Costs For Plant-Based Options

The following report is by the Good Food Institute (GFI) Europe:

More than half of European consumers are eating less meat and a growing proportion are choosing to eat plant-based foods on a weekly basis, but taste and price remain the biggest barriers to wider adoption of plant-based foods, a major study has found.

More than 7,500 adults across 10 European countries – Austria, Denmark, France, Germany, Italy, Netherlands, Poland, Romania, Spain, and the UK – were asked about their attitudes towards the consumption of plant-based foods, their trust in these products, their current consumption habits and the key drivers of their food choices.

51% of participants say they have reduced their conventional meat intake – an increase from when the same study took place two years ago. The main motivator among people reducing their conventional meat consumption was health (47%), with animal welfare (29%) and the environment (26%) also playing important roles.

28% of respondents claim to consume plant-based foods at least once a week – a significant increase compared to 2021, when the figure was 21%. Plant-based dairy categories were the strongest performing, with 36% of respondents saying they consume plant-based milk weekly, 33% for plant-based yoghurt and 31% for plant-based cheese. The top drivers for choosing plant-based foods are taste (53%), health (46%), and affordability (45%).

But when asked what was stopping them from buying plant-based foods, 38% said they were too expensive, and 30% said they were not tasty enough. A quarter of respondents also said they wanted more information about these products.

Other findings include: 

• 46% of Europeans said they trust plant-based products more than they did three years ago.
• 60% of those who eat plant-based products regularly buy them at the supermarket.
• 59% support measures to encourage farmers to make the switch to growing crops for the sector.

The survey was carried out by ProVeg in partnership with Innova Market Insights, the University of Copenhagen, and Ghent University, with funding from the EU’s Smart Protein Project.

Helen Breewood, Research and Resource Manager at the Good Food Institute Europe, said: 

These findings show that increasing numbers of European consumers want to reduce their conventional meat consumption. Plant-based meat and dairy options are becoming popular choices, forming a regular part of the diet of a growing proportion of consumers.

But with so many people still saying these products are too expensive and aren’t tasty enough, businesses and governments need to invest in the research and infrastructure needed to bring prices down and improve quality, making plant-based foods more appealing and putting them within the reach of a wider group of consumers.

Jasmijn de Boo, CEO of ProVeg International, said:

This new report provides a deeper understanding of the long-term potential of the plant-based sector and offers proven practical recommendations so that further growth can be sustained.

Increasing numbers of people are choosing to reduce their meat intake, and policymakers and industry can use this knowledge to make respective decisions on the production and promotion of plant-based foods.

---

AUTHOR COMMENTARY

While the survey conducted is skewed and is very small when considering the entire size of the European population, this still demonstrates that more Europeans are bowing down to the nonsense little by little, as their will to resist it and carry on with their daily lives erodes away, allowing their dietary habits to be shifted.

The plant-based and lab-grown meats I think are just a farce and are never really going to stay around. They may perhaps still have some prevalence by 2030, but I think it will just die-off, just as the population across the Western world will within the next few years. I still hold, as crazy as it sounds, that normalized cannibalism will be pushed more and more as the years roll by, namely due to food scarcity and famine artificially ushered in.

What we are seeing is again a fulfilment of bible prophecy:

[1] Now the Spirit speaketh expressly, that in the latter times some shall depart from the faith, giving heed to seducing spirits, and doctrines of devils; [2] Speaking lies in hypocrisy; having their conscience seared with a hot iron; [3] Forbidding to marry, and commanding to abstain from meats, which God hath created to be received with thanksgiving of them which believe and know the truth. [4] For every creature of God is good, and nothing to be refused, if it be received with thanksgiving: [5] For it is sanctified by the word of God and prayer.

1 Timothy 4:1-5

---

[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

The WinePress needs your support! If God has laid it on your heart to want to contribute, please prayerfully consider donating to this ministry. If you cannot gift a monetary donation, then please donate your fervent prayers to keep this ministry going! Thank you and may God bless you.

CLICK HERE TO DONATE