The internationally recognized soda pop brand Coca-Cola has released a new mystery, undefined flavor branded as “Y3000,” with claims that it is supposed to ‘taste like the future.’ The kicker is that the company used artificial intelligence to help the developers create this new concoction.

CNN explained more:


It’s important for Coca-Cola to keep customers — particularly younger ones — excited about Coke, its more-than-a-century-old signature product. In recent years, health-conscious consumers have shied away from sugary beverages, making it trickier for soda sellers to market their legacy brands. Coca-Cola has used its Creations platform, responsible for limited-edition flavors like Y3000, to try to make the brand resonate with younger consumers.

Like all Creations drinks, Coca-Cola Y3000 is designed to taste mostly like Coke, with a bit of something else. To come up with that extra note of flavor, and the packaging design, Coca-Cola turned to AI.

The company relied on regular old human insights by finding out what flavors people associate with the future. Then it used AI to help figure out flavor pairings and profiles, a spokesperson said. For the product’s packaging — which appears to allude to a Y2K aesthetic with funky bubbles, pink and blue coloring and a pixelated logo — Coca-Cola used AI-generated images to create a mood board for inspiration. The aluminum can even gives credit where it’s due, prominently noting it’s “Co-Created with AI.”

Y3000, which comes in zero and full sugar varieties in the United States and Canada, will be sold for a limited time starting Tuesday and cost as much as regular Coke.

As with other flavors from Coca-Cola’s Creations platform, Y3000 pairs online experiences with real-life events or merchandise. Customers can scan a QR code on the Y3000 package to reach the Creations site, where they can play around with what the future might look like in 977 years.

The launch also includes a limited-edition capsule collection developed with the luxury streetwear brand Ambush, available at the brand’s website this fall. Coca-Cola has also partnered with the fashion brand Highsnobiety on a collection in the past.

We’re never really going to answer that question [in a] straightforward [way. But] the flavor profile is always, we say, 85 to 90% Coke. And then that 10-to-15% twist of something unexpected.

Oana Vlad, senior director of global strategy at Coca-Cola, previously told CNN.

AUTHOR COMMENTARY

I mention this because it again not only demonstrates how AI is forcibly being used to replace workers, but also how it’s being elevated to this all-knowing, salvation-giving god-status as we continue to see. ‘Oh, look how great AI is and how it can solved all of our problems,’ they say.

I have not had Coke or other pops in quite sometime, and I am definitely not starting today, especially with this.

The sluggard is wiser in his own conceit than seven men that can render a reason.

Proverbs 26:16

[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).

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