The following is a press release by Pairwise, published on August 8th:
In anticipation of the retail launch of its unique ConsciousTM Greens salad blends, Pairwise has announced a strategic partnership with national retail broker RSquared Fresh Solutions to bring the first CRISPR gene edited products in the U.S. to retail across the Western United States. The first product from Conscious Greens, a field-grown, baby leaf blend of colorful, flavorful purple and green leaves, launched into the foodservice channel in May. The RSquared Fresh Solutions partnership signals continued momentum as the products enter retail in the coming months.
Pairwise is a mission-driven, health-focused food and agriculture company that is transforming the way people eat with better fruits and vegetables. Pairwise’s partnership with RSquared Fresh Solutions, a division of Advantage Solutions, a Fortune 1000 sales, marketing, and technology company, will play a crucial role in retail sales and store coverage. RSquared Fresh Solutions boasts a wide network of grocery retailers nationwide and is recognized as the fastest growing produce-focused retail brokerage in the country. With their combined expertise and reach, the partnership is well-positioned to bring Conscious Greens to shoppers seeking innovative nutrient-dense options in the salad aisle.
Conscious Greens are now available in 20 states through a leading food service broadline distributor. Following its foodservice launch, Pairwise is now looking to the retail channel with two new 5oz. baby green blends, Purple Power and Green Zing.
We are excited to partner with such a market leader in the retail distribution industry. The partnership will greatly enhance our retail presence from Denver to the Pacific coast.
Neil Merritt, Vice President of Sales at Pairwise, said
RSquared Fresh Solutions will support Conscious Foods in retail with high quality, in-store coverage and category management support, and its broad network creates opportunities for future expansion. Today, Conscious Greens are field-grown in California and Arizona with grower partners and are processed with a packer-shipper partner out of Santa Maria, Calif. for distribution coast-to-coast.
There’s a lot of opportunity here. We can’t be more excited to leverage our network to ensure that the innovative products coming from Conscious Foods reach customers.
Jeff Kyer, western U.S. representative for RSquared Fresh Solutions, said.
Conscious Greens come from the same family of highly nutritious vegetables as Brussels sprouts, cauliflower, and kale, but have been developed to deliver a unique, fresh flavor experience through the use of CRISPR technology, so that consumers never have to choose between healthy and delicious. The result is a blend of purposefully nutritious, deliberately delicious leafy greens with up to double the nutrition of romaine.*
The two 5oz. baby greens blends provide versatile options for variety-seeking consumers, with Green Zing showcasing rich and complex buttery flavors, while Purple Power has an added pop of flavor and color that excites the senses. Pairwise is developing a complete portfolio of innovative fruits and vegetables for the North American market, with new varieties of greens, berries, and cherries underway.
Pairwise is committed to transparency and the process used to develop Conscious Foods products. More information can be found about Conscious Greens at www.consciousfoods.net. The technical details of how the greens were gene edited are available in the open access journal, Plants.
(*Nutrition defined as Vitamin C, Vitamin E, Calcium, Vitamin B6, and Protein)
AUTHOR COMMENTARY
The WinePress has reported on Pairwise twice now, once in the Spring of 2022 when the company went public with their operations, and then in May of this year when Pairwise was granted approval to sale their biotech greens to American and Canadian restaurants. Now the company is looking to finally get their gene-edited greens to the supermarkets. But will Americans eat them?
[6] Eat thou not the bread of him that hath an evil eye, neither desire thou his dainty meats: [7] For as he thinketh in his heart, so is he: Eat and drink, saith he to thee; but his heart is not with thee. Proverbs 23:6-7
The globalist have said that we need to adopt gene-edited husbandry moving forward and ditch organic, so we can end hunger and famine, and defy the weather (and God’s judgment).
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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Who wants to eat jacked up salads? Not me, I’ll eat the normal grown in the dirt kind, not the petri dish model
Same here, David!
Whether from a farm, or grown in a garden, dirt-grown is always the best bet.