Biometrics actually help secure that entire problem area, which has been the reason for many breaches and hacks, and with biometrics the experience is also very cool and very simple.
You can forget the clunkiness of taking your wallet out, or your devices out, or you cards out. You just do your shopping, you got to the checkout, and just pay with your face. It’s as simple as that.
Ajay Bhalla, president of Mastercard’s Cyber & Intelligence business, member of the company’s global management committee.
MasterCard Releases A Carbon Footprint Calculator For Banks
The following is a press release from Mastercard:
No more fumbling for your phone or hunting for your wallet when you have your hands full – the next generation of in-person payments will only need a quick smile or wave of your hand. The trusted technology that uses your face or fingerprint to unlock your phone can now be used to help consumers speed through the checkout. With Mastercard’s new Biometric Checkout Program, all you will need is yourself.
As part of a global launch announced earlier today, the program represents a first-of-its-kind technology framework to help establish standards for new ways to pay at stores of all sizes, from major retailers to mom-and-pop shops. The program outlines a set of standards that banks, merchants and technology providers adhere to, helping to ensure the security and privacy of personal data when people pay biometrically.
Globally, 74% of consumers have a positive attitude towards biometric technology, and the market for contactless biometrics technology is projected to reach $18.6 billion by 2026.
The way we pay needs to keep pace with the way we live, work and do business, offering choice to consumers with the highest levels of security. Our goal with this new program is to make shopping a great experience for consumers and merchants alike, providing the best of both security and convenience.
Said Ajay Bhalla, president, Cyber & Intelligence at Mastercard.
Participants in Mastercard’s Biometric Checkout Program offer consumers the option to conveniently enroll into their biometric checkout services, in store or at home, through a merchant or identity provider app. Once enrolled, there is no need to slow down the checkout queue searching through their pockets or bag. Consumers can simply check the bill and smile into a camera or wave their hand over a reader to pay. The new technology ensures a fast and secure checkout experience, whilst also empowering consumers to choose how they want to pay.
For merchants, the benefits are also considerable, from faster transaction times and shorter lines to greater hygiene and heightened security. The payments system can be integrated with loyalty programs and personalized recommendations to help consumers find products they might be interested in based on previous purchases.
Mastercard is working with partners including NEC, Payface, Aurus, PaybyFace, PopID and Fujitsu Limited to ensure the launch and scale of these types of new checkout capability around the globe, adhering to an overarching framework of minimum standards, specifications and guidelines that address security, biometric performance level, and data protection in the context of in-store biometric payments.
The first pilot will be launched this week in Brazil with Payface and St Marche. The pilot will see Payface’s technology implemented across five St Marche supermarkets in São Paulo. Consumers visiting these supermarkets are able to enroll their face and payment information through the Payface app, and once registered, they can simply smile to pay at the checkout without a card or mobile device. Future pilots are being planned for roll-out in the Middle East and Asia.
We’ve been developing Payface since 2018, with a mission to help transform the way people pay – improving the experience, without compromising on security. This partnership with Mastercard is a welcome step forward for us and will enable our technology to be used by more merchants and consumers, making shopping easier and bringing the joy of a smile to payments.
Said Eládio Isoppo, chief executive officer, Payface
Biometric Checkout is Mastercard’s next step to support the evolution of payments, alongside a suite of recent innovations, such as Shop Anywhere, Enhanced Contactless (ECOS) and Cloud Point of Sale, which have been rolled out to provide consumers and merchants with frictionless, flexible and secure in-store experiences.
Mastercard has long pioneered biometrics – instore and online – as a secure way to verify identity, replacing the password with the person. The effort, which builds on the EMV 3-D Secure standard, enables people to shop and pay through biometric-powered payment cards, devices and wearables. Biometrics have also featured in confirming online shoppers’ identities through “selfie pay” and online, leveraging key standards such as FIDO (Fast Identity Online).
As this technology is increasingly adopted across the world, Mastercard is helping ensure all stakeholders maintain the highest levels of security and privacy to protect consumers. The Biometric Checkout Program is governed by Mastercard’s principles for data responsibility, reinforcing that consumers have the right to control how their personal data is shared and benefit from its use.
AUTHOR COMMENTARY
[16] And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: [17] And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name. [18] Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six.Revelation 13:16-18
The mark of the beast system continues to inch closer and closer by the day. This same deception to erase credit cards, because it’s too cumbersome to carry them and pull them out of your pocket, and share with people, because of the spread of germs; is the same propaganda I reported on to start 2021, and why Sweden never actually locked down.
The REAL Reason Sweden Did Not Lockdown
Europe Is Building A Huge International Facial Recognition System
World Economic Forum Promotes Facial Recognition For Police, And To Make FRT More ‘Responsible’
Aldi Grocery Store Opens First Checkout-Free Store In London, Under Heavy Surveillance
[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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the beast system at its best! getting ready for the real mark of the beast.
Smile to pay: you’ll own nothing & be happy.
I’m surprised I did not think of that at first.