The following report is from NBC’s TODAY:
Krispy Kreme is ramping up its efforts to encourage customers to get the COVID-19 vaccine.
This week, the company unveiled its second free doughnut promotion for vaccinated people, and it’s even sweeter than the first one.
Two days after the U.S. Food and Drug Administration gave full approval to the Pfizer vaccine, Krispy Kreme announced that customers who show proof of vaccination will be able to get two free doughnuts every day at their local store between Aug. 30 and Sept. 5, and and one free doughnut daily for rest of year.
Customers who have received at least one vaccination shot are eligible for the weeklong “Show Your Heart” offer and can choose from the chain’s Original Glazed Doughnut or a limited-edition Original Glazed Heart Doughnut. The special heart-shaped treat will also be available for sale throughout the week.
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In March, Krispy Kreme launched its first free doughnut promo and announced that customers who had received at least one jab and show a valid vaccine card could score a free glazed doughnut every day at participating locations through the end of 2021.
The campaign has been quite popular (Krispy Kreme has given away 2.5 million+ Original Glazed doughnuts so far), and it’ll continue through the end of the year. But the company was inspired to step things up a bit once the FDA officially approved the Pfizer vaccine.
We all hoped we’d be near the end of this pandemic by now. We’re not. So, please consider getting vaccinated if you’ve not done so already. And then enjoy and share two amazing doughnuts with our heart-felt thanks.
Chief marketing officer Dave Skena said in a press release
Krispy Kreme started the trend of incentivizing customers to get the vaccine by offering edible freebies. In April, many other companies followed suit, including Shake Shack, Budweiser and Nathan’s Famous.
But not everyone was eager to cash in on the sugary doughnut deal. Shortly after Krispy Kreme launched the promo, the company faced backlash from some critics who argued that the offer discriminated against those who don’t want the vaccine.
At the time, Krispy Kreme addressed vaccine hesitancy, calling it “a highly personal decision.” The chain also offered a free coffee and doughnut to all customers on Mondays through May 24, whether or not they were vaccinated.
Other critics expressed concern about the health effects of a free daily doughnut. In response to this sentiment, writer Kate Bernyk penned an NBC News op-ed arguing that it was a form of fat-shaming and food-shaming.
I think for me, it wasn’t about the doughnut. I think that it’s just another opportunity to pass judgment on someone’s choices or the way someone looks.
TODAY Food asked Krispy Kreme CMO Dave Skena what inspired the company to release this second doughnut promo, despite the backlash it had received in previous months, and he explained that the chain is passionate about “Acts of Joy.” He also referenced the other free doughnut promotions the company has rolled out for health care workers, students, teachers and other groups throughout the pandemic.
We are a warm and generous brand. Providing free Original Glazed doughnuts to those who get vaccinated is another gesture that we hope sweetens people’s lives as the country tries to put this virus behind us.
Like many sweet treats, our doughnuts are an occasional indulgence best enjoyed in moderation and we know that’s how most of our guests enjoy them. We’re certainly not asking people to get a free Original Glazed doughnut every day; we’re just making it available through the end of the year to show support to those doing their part to make the country safe by getting vaccinated.
Skena said
AUTHOR COMMENTARY
Someone commented and said,
Krispy Kreme’s motto: if Covid doesn’t kill you diabetes will.
And no, it is not “fat-shaming:” it’s pointing out a blatant fact, that, not only are these poison pastries incredibly unhealthy for anyone’s health, but obesity and type-two diabetes make up the strong majority of patients reported to have Covid, including the elderly, and others with preexisting health conditions. But let’s not talk about facts.
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Covid or not, in the words of George Carlin (who I do not endorse or recommend you listen to) in his famous “It’s a big club and you ain’t it” speech, he said in 2005, “Forget the bald eagle, you know what this country’s national emblem ought to be? – a big bowl of macaroni & cheese!” And just before that statement he said “this country is pig time, big time.”
[1] When thou sittest to eat with a ruler, consider diligently what is before thee: [2] And put a knife to thy throat, if thou be a man given to appetite. [3] Be not desirous of his dainties: for they are deceitful meat. [19] Hear thou, my son, and be wise, and guide thine heart in the way. [20] Be not among winebibbers; among riotous eaters of flesh: [21] For the drunkard and the glutton shall come to poverty: and drowsiness shall clothe a man with rags.Proverbs 23:1-3, 19-21
These people may not go broke on their free donuts, but they’ll surely go even deeper into debt to pay their medical bills because they are too rotund to breathe right and touch their own toes!
And lest anyone think this is just some liberal-democrat fling, Ben Shapiro’s sister Abigail got vaccinated many months ago and joked about getting her free donut when Krispy [Kill] first initiated their poison profuseness: then she had a miscarriage a few weeks later… And is awful as that is, at the end of the day: you get out what you put in.
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Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap.
Galatians 6:7
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[7] Who goeth a warfare any time at his own charges? who planteth a vineyard, and eateth not of the fruit thereof? or who feedeth a flock, and eateth not of the milk of the flock? [8] Say I these things as a man? or saith not the law the same also? [9] For it is written in the law of Moses, Thou shalt not muzzle the mouth of the ox that treadeth out the corn. Doth God take care for oxen? [10] Or saith he it altogether for our sakes? For our sakes, no doubt, this is written: that he that ploweth should plow in hope; and that he that thresheth in hope should be partaker of his hope. (1 Corinthians 9:7-10).
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Wait, you’re telling me that If I get euthanized with a timed-detonating, genetic altering “vaccine”; I can have an all-access pass to sugary-synthetic-artery clogging foods.
Sweet Deal!!!
lol, sarcasm ofc
‘Critics expressed concern about the health effects of a free daily doughnut. In response to this sentiment, writer Kate Bernyk penned an NBC News op-ed arguing that it was a form of fat-shaming and food-shaming.’
—-
Wow! Kate Bernyk should open her own comedy show! She has great skills to make one laugh!
They call it “fat shaming” or “food shaming” but it’s actually truth! A bunch of gluttons who are willing to alter their DNA and set themselves up for an early death for those nasty sugar loaded diabetes bombs!
Current state of America: people would be willing to commit suicide for a free donut.
It’s really no laughing matter, but I just couldn’t help it LOL. The state of this nation isn’t just sad, it’s downright pitiful at this point.
You can forget about it, Krispy Krap, in your dreams! I’d rather floss with a piece of barbed wire than eat your DUNG-nuts or get a death shot!
For the occasional indulgence, my go-to is Dunkin Doughnuts, Shipleys eh they’re alright. Krispy Kaca, NO THANKS!
What a sad last meal.
Terrible last meal, even inmates on death row have better taste and more savory ideas than Krispy Killoff!