The following report is from the Trends Journal:
The world’s largest cosmetics manufacturer is predicting “a fiesta of make-up and fragrances” once the COVID pandemic subsides, similar to the exuberance of the 1920s that followed World War I, CEO Jean-Paul Agon said in comments quoted by the Financial Times.
“Putting on lipstick” – pointless when everyone is wearing masks – “will be a symbol of returning to life,” he added.
The owner of Maybelline and other global brands announced a fourth-quarter rise in e-commerce and sales in China, softening losses booked earlier in the year as the pandemic raged.
Sales rose 4.8 percent for the period to €7.9 billion, beating analysts’ expectation of a 3-percent expansion.
L’Oreal saw its Chinese sales rise 27 percent last year, making Asia – no longer Europe – the company’s second-largest market behind the U.S.
For 2020, L’Oreal’s net profit dropped 5 percent to €3.8 billion, a loss limited by cuts to marketing and product development as well as general costs.
During 2020, the cosmetics industry shifted its concentration from facial make-up to skincare and general wellness, as contacts among people were drastically curtailed and customers bunkered at home.
TREND FORECAST: Yes, as we had forecast, when the lockdowns are lifted, it will be party time for the young and the restless. This will be a once-in-a-lifetime unique break out that will provide rewarding opportunities for OnTrendpreneurs® to fulfill the needs and desires of a generation that wants to forget the past and live life to the fullest. The Trends Journal is identifying the new looks, sounds, and styles that will launch the Roaring 2021s and beyond.
AUTHOR COMMENTARY
The soul of the sluggard desireth, and hath nothing: but the soul of the diligent shall be made fat.
Proverbs 13:4
I am reporting on this not because I am fan of L’Oreal and women painting their faces up like a plastic Barbie doll (2 Kings 9:30; 1 Timothy 2:9-10), but to demonstrate that there will be a boom of the economy in the future. Just as the Trends Journal points out, one of the main forecasts from them was a “roaring 2021.” This is what proceeded World War I and the Spanish Flu – which eventually led to a stock market crash in 1929.
America and many other economies are poised for something similar. As I have been noting of recent, it appears to me that the governments are scrambling to get rid of the vaccines as fast as they can as more and more people become skeptical of them, and the prevention of a thermal nuclear meltdown too early. The markets as a whole are in a bubble that is so massive it makes the Great Recession look like child’s play; and when it pops, the majority of people in America specifically will be unprepared and all hell will break loose. Read the book of Lamentations sometime.
Someone recently messaged me about ways to try and get ahead with the quagmires surrounding the workforce and Covid (masking, vaccines, immunity passes, etc.), and how to go about it. In our report documenting the flourishing of the floral industry, look for trends and where they are going, and capitalize on them. Learn skills and trades to be self sufficient. I am currently doing research and preparations for secular businesses to make added income. Proverbs 13:4 says what it says after all.
[10] And indeed ye do it toward all the brethren which are in all Macedonia: but we beseech you, brethren, that ye increase more and more; [11] And that ye study to be quiet, and to do your own business, and to work with your own hands, as we commanded you; [12] That ye may walk honestly toward them that are without, and that ye may have lack of nothing.1 Thessalonians 4:10-12
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